Compare Coca-Cola and Pepsis marketing strategies

Compare Coca-Cola and Pepsis marketing strategies INTRODUCTION: Coca-cola is a soft drink. Manufactured by coca-cola company. It was introduced in 1986. Coca-Cola is a carbonated soft drink sold in stores, restaurants, and selling equipment worldwide. The Coca-Cola Company claims that the drink is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or as cola. The Coca-Cola Company is the worlds largest drink company, refreshing customers with more than 450 fresh and still brands. Along with Coca-Cola, known as the worlds most valuable brand, the Companys collection includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, and vitamin water, PowerAde, Minute Maid and Georgia Coffee. Worldwide, we are the No. 1 supplier of fresh beverages, juices and juice drinks and ready-to-drink teas and coffees. Throughout the worlds largest beverage delivery system, customers in more than 200 countries enjoy the Companys beverages at a rate of 1.5 billion servings a day. With a permanent promise to building sustainable communities, our Company is focused on initiatives that guard the surroundings, preserve resources and improve the financial growth of the communities where we work. In the beginning proposed as a copyright medicine when it was made-up in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing plans lead Coke to its authority of the world soft-drink market throughout the 20th century. The concern produces focus, which is then sold to certified Coca-Cola bottlers all the way through the world. The bottlers, who hold territorially private contracts with the company, manufacture complete product in cans and bottles from the deliberate in arrangement with filtered water and sweeteners. The bottlers then sell issue and produce Coca-Cola to put up for sale stores and trade equipment. Such bottlers include Coca-Cola Enterprises, which is the main on its own Coca-Cola bottler in North America and Western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors. BRANDS: The Coca-Cola Company has time tointroduce other cola drinks under the Coke brand name. The most regular of these is Diet Coke, with others as well as Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. In answer to buyer insistence on a more natural product, the company is in the process of phasing out E211, or sodium benzoate, the contentious additive used in Diet Coke and linked to DNA damage in yeast cells and hyperactivity in children. The company has known that it plans to take away E211 from its other products, including Sprite and Oasis, as soon as a reasonable substitute is found. On April 23, 1985, Coca-Cola, among to a large extent advertising, attempted to change the formula of the drink with New Coke. Follow-up flavour test exposed that most customers chosen the taste of New Coke to both Coke and Pepsi, but Coca-Cola management was not ready for the publics homesickness for the old drink, primary to a reaction. The company gave in to protests and returned to a difference of the old method, with high-fructose replacing cane sugar, under the name Coca-Cola model on July 10, 1985.On February 7, 2005, the Coca-Cola Company announced that in the moment sector of 2005 they designed to begin a Diet Coke product sweet with the artificial sweetener sucralose, the same sweetener at present used in Pepsi one. On March 21, 2005, it announced one more diet product, Coca-Cola Zero, sweetened in part through a blend of aspartame and aciculae potassium. In 2007, Coca-Cola began to sell a new healthy soda. Diet Coke with vitamins B6, B12, magnesium, niacin, and zinc, marketed as Diet Coke Plus. On July 5, 2005, it was exposed that Coca-Cola would start again operations in Iraq for the first time since the Arab group boycotted the company in 1968. In April 2007, in Canada, the name Coca-Cola Classic was changed back to Coca-Cola. The word Classic was removed because New Coke was no longer in making, eliminating the need to distinguish between the two. The method remained unmovable. In January 2009, Coca-Cola stopped printing the word Classic on the labels of quantity bottles sold in parts of the south eastern United States. The change is part of a big plan to refresh the products figure. In November 2009, due to a argument above wholesale prices of Coca-Cola products, Costco stopped restocking its shelve with Coke and Diet Coke. Production: Ingredients of coca-cola are Carbonated water, Sugar, Caffeine, Phosphoric acid v. Caramel, Natural flavourings. A can of Coke has 39 grams of carbohydrates, 50mg of sodium, 0 grams fat, 0 grams potassium, and 140 calories. The correct procedure of Coca-Colas normal flavourings is a well-known operate top secret. The new copy of the procedure is said in SunTrust Banks key cellar in Atlanta. Its forerunner, the dependence concern, was the underwriter for the Coca-Cola Companys initial public offering in 1919. An admired legend states that only two executives have right of use to the method, with each management have only half the principle. The truth is that while Coca-Cola does have a rule restricting contact to only two executives, each knows the whole formula and others, in adding to the agreed set of two, have known the formulation method. Coca-cola cherry available only in Canada starting in 1996. Coca-cola with lemon available in many countries like as, Brazil, Germany, Hong Kon g, United kingdom, United states etc. Coca-cola vanilla these drink we can get in Australia, New Zeeland, Malaysia etc. The famous Coca-Cola symbol was shaped by John Pembertons bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logos typical cursive handwriting. The font used, identified as Spenserian script, was developed in the middle 19th century and was the main shape of proper writing in the United States throughout that time. The regularly famous Coca-Cola bottle, called the contour bottle inside the concern, but known to some as the shuffle kilt bottle, was created in 1915 by bottle designer Earl R. Dean. In 1915, the Coca-Cola Company launched an opposition between its bottle suppliers to make a new bottle for the drink that would differentiate it from other drink bottles. In 1997, Coca-Cola also introduced a contour can, like in figure to its famous bottle, on a small number of test markets, as well as Terre Haute, Indiana the new can has never been generally released. Coca-Cola is a registered brand name in most countries. The U.S. brand for Coca-Cola was first filed on May 14, 1892 with the picture nutrient or boost beverages. This filing became a registered United States trademark on January 31, 1893 and continues to be changed through the end of December 2009. In the UK, Coca-Cola was registered with the UK rights Office on July 11, 1922, under registration number 427817. In 2007, Coca-Cola introduced an aluminium can considered to look like the original glass Coca-Cola bottles. In 2007, the companys symbol on cans and bottles changed. The cans and bottles taken the red colour and common letters, but the plans were cut down, leaving only the sign and a simple white spin. In 2008, in a number of parts of the world, the plastic bottles for all Coke varieties was changed to take in a new plastic coil ceiling and a contoured bottle figure planned to suggest the old glass bottles. The Coca-Cola Corporation purchased Columbia movies in 1982, and began inserting Coke-product descriptions in a lot of its films. After a small number of early successes for the period of Coca-Colas ownership, Columbia began to under-perform, and the studio was sold to Sony in 1989. Coca-Cola has left through a number of different publicity slogans in its lengthy hist ory, as well as the break that refreshes. REWARDS: In 2006, Coca-Cola introduced My Coke Rewards, a buyer faithfulness movement where customers receive points by entering codes from specially-marked letters of Coca-Cola goods into a website. These points can be redeemed for a variety of prizes. Coca-Cola was the first industrial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics supporter still since.The Coca-Cola Company has been an Olympic partner since 1928 almost 80 years and is the best continuous commercial follower of the Olympic Movement. The Company works with National Olympic Committees in more than 200 countries to help athletes train and fight. More than 90 percent of the Coca-Cola systems investment in the Olympic Games is focussed to athlete development and to help in production the Games. Products of The Coca-Cola Company refresh athletes, volunteers, officials and audience during the Olympic Games and supporting programs such as the Beijing 2008 Olympic Torch Relay allows Coca-Cola to help share the Olympic courage around the world. The Coca-Cola Company is the special non-alcoholic beverage partner to the Olympic Games through 2020. This company funding included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to focus its homeland. Since 1978, Coca-Cola has sponsored each FIFA World Cup, and other competition controlled by FIFA. In fact, one FIFA tournament award, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997, was called FIFA Coca-Cola Cup. In adding together, Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord, North Carolina and Daytona International Speedway in Daytona, Florida. Coca-Cola has a long history of sports advertising dealings, which over the years have built-in Major League Baseball, the National Football League, National Basketball Association and the National Hockey League, as well as with many teams within those leagues. Coca-Cola is the certified soft drink of many collegiate football teams throughout the country. Coca-Cola was one of the representative sponsors of the 1996 Cricket World Cup assumed on the Indian subcontinent. Coca Cola is also one of the link sponsors of Delhi Daredevils in Indian Premier League. In England, Coca-Cola is the chief sponsor of The Football League, a name given to the three qualified divisions below the Premier League in football. It is also responsible for the renaming of these divisions until the beginning of Coca-Cola sponsorship; they were referred to as Divisions One, Two and Three. Since 2004, the divisions have been known as the challenge League One and League 2. This renaming has caused conflict amongst some fans, which see it as hopeless that the third level of English Football is now called League One. In 2005, Coca-Cola launched a competition for the 72 clubs of the football league, it was called Win a Player. These approved fans to leave 1 take part in an election per day for their favourite club, with 1 admission being chosen at chance earning  £250,000 for the club, this was continual in 2006. The Win a Player competition was very contentious, as at the end of the 2 competitions, Leeds United AFC had the most votes by more than twice, yet they did not win any money to spend on a new player for the club. In 2007, the competition changed to buy a Player. This competition allowed fans to buy a bottle of Coca-Cola Zero or Coca-Cola and accept the code on the covering on the Coca-Cola website. This code could then receive anything from 50p to  £100,000 for a club of their selection. This competition was favoured over the old Win a Player competition, as it approved all clubs to win some money. In India, there is a main argument whether there are pesticide and other dangerous che micals in bottled goods, as well as Coca-Cola. In 2003 the Centre for Science and Environment, a non-governmental organization in New Delhi, said fizzy waters shaped by soft drinks manufacturers in India, including international giants PepsiCo and Coca-Cola, controlled toxin together with Lindale, marathon and chlorpyrifos pesticides that can give to growth and a fail of the immune system. CSE found that the Indian produced Pepsis soft drink products had 36 times the level of pesticide residues allowed under European Union system; Coca-Colas soft drink was found to have 30 times the legal amount. CSE said it had tested the same products sold in the U.S. and found no such residue. After the creature repellent allegation were made in 2003, Coca-Cola sales in India declined by 15 percent. In 2004 an Indian governmental commission backed up CIEs result and a government-appointed group was tasked with early the worlds first pesticide principles for soft drinks. The Coca-Cola concern has responded that its plants filter water to remove possible contaminants and that its products are tested for pesticides and must meet minimum health values before they are spread. In the Indian state of Kerala sale and production of Coca-Cola, along with other soft drinks, was firstly banned after the allegation, until the High Square in Kerala overturned ruled that only the central government can ban food products. Coca-Cola has also been accused of too much water handling in India. The Coca-Cola system in Australia introduced Coca-Cola Zero on Australia Day, January 26. As the first market outside North America to launch Coca-Cola Zero, Australia is attractive a significantly different approach. In Australia, Coca-Cola Zero encourages people to free themselves from limits. Instead of Chill Out, the note to consumers is Unlimited Yourself. A single Australian formulation was developed, and even the covering was developed particularly for Aussie consumers. The Coca-Cola drink has a high degree of classification with the United States, being measured by some an American Brand or as a thing indicating America. The classification with the increase of American society has led to the pun Coca-Colonization. The drink is also often a metonym for the Coca-Cola concern. There are some customer boycotts of Coca-Cola in Arab countries due to Cokes early investment in Israel throughout the Arab League boycott of Israel. Mecca Cola and Pepsi have been doing well alternatives in the centre east. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola has been at the front position of libelling initiatives for nearly 20 years, most important the way in adding per-package diet information on labels, in addition to the per-serving information that is compulsory by rule. Last year, the concern began as well as caffeine-content information on the labels of products with added caffeine. The new front-of-package libelling includes information that was always to be found in the food proof panel of Coca-Cola goods, but it is now easier for customers to see this important information at a glance. In the next months, Coca-Cola goods throughout the European Union will start transport expanded food information on packaging to help consumers make educated option. The Coca-Cola Company in the European Union has committed to the chosen, practical changes, which the European food and drink production group CIAA announced this week to regulate the food information available on food and drink packaging in Europe. In addition, the British Soft Drinks company announced that the drink manufacturing in Great Britain would be adopting a GDA food system regular with the CIAA plan, indicating the first convenient performance of the new labels to a whole division in a European Union country. Within the next 24 months, all Coca-Cola goods sold in the European Union Group will have a force symbol on the front of the packs stating the calories per serving in the product and the percent those calories stand for of the total optional daily drinking, or Guideline Daily Amount. The backs of the parcels will contain expanded information displaying the GDAs for sugar, fat, soaked fat, salt and calories, when applicable. That will be in adding to a Big 8 nutrient table on the pack stating the energy value, protein, carbohydrate, sugar, fat, saturated fat, fibber and sodium content. Our Company is committed to contribution customers all the information they need to make up to date choices, in order to meet thei r diet and lifestyle needs. This idea recognizes peoples desire for more regular, helpful and easy-to-understand information, and we will take action upon it with genuine achievement in the open market. SOCIAL NETWORKING: COCA-COLA has developed a highly successful social networking strategy over the past two years. The company currently owns the second most popular page on Facebook with 3,261,218 members, and has a strong presence on other social sites, as well as its own corporate blog. Michael Donnelly, the companys global interactive marketing director, said at the Social Networking World Forum in London this week that the success of the strategy was the result of breaking from traditional marketing strategies and letting customers lead the way. So we let consumers drive the strategy, which we then embrace, he explained. ADVERTISEMENT: At first the idea of using social networks for marketing purposes had made Coca-Cola a little uncomfortable, as traditional marketing had always worked well for the company. Donnelly cited the 1.5 billion servings of Coke sold every day as evidence. An additional obstacle had been the global combination necessary for a social media strategy. Donnelly explained that his role had been to scale the learning from all around the world. We had brilliant marketers all over the world but they were decentralised in each country and, while they each had a social network, they were not sharing their experiences, he said. The deployment of the social media strategy began in late 2007 with the launch of Coca-Cola conversations , the first of the companys corporate blogs, which discusses Coca-Colas role in popular culture, its brand history and collectables. Coca-Cola infiltrated the virtual world space in the same year by launching a competition for residents of Second Life called Virtual Thirst to design a vending machine that dispensed the essence of Coca-Cola rather than the drink itself. Digital Marketing: Strategy: Strategic planning is so essential to ensure the successful delivery of a project, that we take every design, website, email, banner, CMS and database through the same scoping, research and strategy definition process. At the project outset we work with our clients to build a deep understanding of their brand. Stakeholder interviews highlight the key business objectives, and user research ensures our customers customer is at the heart of any decision making. Only when we fully take hold of all of this, do we devise the most effective strategy, giving you confidence in our delivery, and maximum return on investment. We spend time defining goals and understanding your brand, asking users how theyd like your website to work, scoping the project and setting the strategy. We then present our project specification which provides an perfect representation of the project. Then we deliver the goods, in-line with your expectations, which is why were enjoying so many long-term relationships with our clients. Online marketing: For many years weve helped major clients with their online advertising, right through from concept to completion. We can take care of media buying and develop exciting and effective strategies. We can design exciting, believable creative and promote your brand via search engines. Well even undertake a full analysis of the campaign, and work out how we can go one better next time round. CONCLUSION: In a competitive market, both companies(coke and pepsi) must identify and target different market segments in order to remain at the cutting edge. Differences between the companies are evident with respect to product, pricing, place and promotion. Coca-cola relies heavily on value: quality is more than something we see or taste. Pepsi, on the other hand, relies on its success resulting from superior products and high standards of performance. An effective marketing program brings together all of the elements of the marketing mix to achieve the organisations marketing objectives by delivering to customers what they want and need. Thus, the most successful companies will be those that can meet these needs most effective.

Stock and Long Term Trend

Team 1 Monmouth Case 1. Is Robertson a good candidate for Monmouth (assuming the price is right)? Why? Yes. Robertson Tool Company had been going through a few years of low sales and profit, and, coupled with conservative financial and accounting practices, was far behind the normal growth rate for companies in its industry. Robertson’s 50% control of the market for clamps and vises, along with its good position in the scissors and shears’ $200 million market, let it compliment the diverse holdings of Monmouth.These are attractive attributes of Robertson, but the selling point lies in the distribution network consisting of 2,100 wholesalers and 15,000 retail outlets. The Robertson products are sold in 137 countries worldwide. This avenue to market Monmouth and Robertson products across resources could lead to above average growth and profits. 2. Estimate a WACC for the acquisition. Invested Capital| ? | $37,696,000 | ? | ? | ? | Debt| | $12,000,000 | | | ? | Equity| | $ 25,696,000 | | | ? | ?| | | | | ? | Current market price| | $44 | | | ? |Shares outstanding| | 584,000| | | ? | ?| | | | | ? | Unlevered Beat of Comparables| | 0. 725| | | ? | Debt/Capital of Comparables| | 32%| | | ? | Levered Beta| | 0. 86| | | ? | Risk free rate| | 4. 10%| | | ? | MRP| | 6. 0%| | | ? | ?| | | | | ? | Cost of equity| | 9. 28%| | | ? | ?| | | | | ? | Sources of capital| | | Weights| | After-tax cost| Debt| | | 31. 83%| | 3. 64%| Equity| | | 68. 17%| | 9. 28%| ?| | | | | ? | YTM| 6. 070%| Tax Rate| 40%| WACC| 7. 5%| 3. Discuss whether you think the forecast prepared by Vincent and Rudd is reasonable. Why? Be specific.We think the forecast is not reasonable since they forecast was too optimistic and subject of their sales growth. a) The growth rate estimate in the future they use is approximately 6%. The current growth rate is just 2% that cannot be increased as 2 times as large in a short time, although it might increase due to the sales increase after the merge and acquisition of the Monmouth and Robertson. b) NWC should be as a percentage of sales. c) Terminal Growth rate shouldn’t be zero but around 2%. d) The estimations of SG&A cost and COGS are reasonable.The merger and acquisition will result the percentage SG&A and COGS of sales respectively gradually decrease by increasing the manufacture efficiency and inventory turnover. Therefore, we decided to change the growth rate from 6% to 3% in the pro-forma, we will have the value of the firm calculated out from the pro-forma is $50 million instead of $56 million. 4. Prepare a value estimate for Robertson equity using the DCF method and info from steps 2 and 3 above. ?| Actual| Forecasts| ?| 2002| 2003| 2004| 2005| 2006| 2007| ?| | | | | | ? | NOPAT| 1. 8| 2. 4| 3. 1| 3. 8| 4. 2| 4. 4|Plus: Depreciation| 2. 1| 2. 3| 2. 5| 2. 7| 2. 9| 2. 9| Less: CAPEX| | -4| -3. 5| -3. 6| -3. 8| -2. 9| Less: Change in NWC| -1. 4| -1. 5| -1. 6| -1. 6| 0. 0| Firm Free Cash Flow| -0. 7| 0. 6| 1. 3| 1. 7| 4. 4| ?| | | | | | ? | ?| | | | | | 81. 9| Firm Value (millions)| 85. 95| | | | Terminal g| 2%| Less: Debt| 12| | | | | ? | Equity Value| 73. 95| | | | | ? | Shares Outstanding| 584000| | | | | ? | Price per share| 12. 66| ? | ? | ? | ? | ? | 5. Estimate a value for Robertson equity based on the comparables approach. | Actuant Corp. | Briggs & Stratton| Idex Corp. | Lincoln Electric| Snap On Inc. Stanley Works| Robertson Tool Co. |   | | | | | | |   | Collection Period (days)| 55| 77| 47| 61| 96| 77| 53| Inventory % Sales| 12%| 18%| 13%| 17%| 18%| 16%| 33%|   | | | | | | |   | Operating Margin % Sales| 17%| 13%| 20%| 15%| 10%| 15%| 5%| Return on Capital| 21%| 9%| 10%| 12%| 11%| 14%| 4%|   | | | | | | |   | Times Interest Earned| 3. 8| 3. 2| 7. 1| 11. 5| 7. 8| 9. 3| 3. 5| Debt % Capital| | | | | | |   | ?  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   balance sheet values| 98%| 52%| 30%| 27%| 29%| 40%| 28%| ? market values| 29%| 37%| 20%| 17%| 19%| 24%| 37%| Bond Rating| BB-| BB+| BB B| -| A+| A| -| | | | | | | |   |Value of Firm ($ mil)| $ 712| $ 1,443| $ 1,191| $ 1,145| $ 1,861| $ 3,014| $ 29| EBIAT ($ mil)| 55| 119| 98| 90| 129| 234| 1. 80| EBIAT Multiple| 12. 8| 12. 1| 12. 2| 12. 7| 14. 4| 12. 9| 16. 1|   | | | | | | |   | Share Price| $ 42| $ 42| $ 29| $ 22| $ 26| $ 27| $ 30| Earnings Per Share| 2. 80| 3. 20| 2. 00| 1. 78| 1. 80| 2. 32| 2. 32| Price/Earnings| 15. 0| 13. 1| 14. 5| 12. 4| 14. 4| 11. 6| 13. 5| Average p/e multiple is 13. 5 Use the p/e multiple to multiply Robertson’s earning per share=13. 5*2. 32=31. 32 Now Robertson issued 584,000 shares So the equity value is 18,290,880 6.What price will be necessary to gain the support of the Robertson family, Simmons, and the majority of shareholders? What are the interests, concerns, alternatives for each group? . | Robertson| Simmons| Majority of SHs| Price| $32. 82| $50| $30| Interest| Distribution system| Interested in electrical equipment, tools, nonferrous metals, and rubber products| To improve the EPS of Monmouth in the next five years. | Concerns| A relatively poor sales and profit performance| NDP Stock price fluctuates| Poor company Performance Relative to the Industtry| Alternatives| NDP, Simmons, Monmouth| 133000 shares| NDP vs Monmouth| . Does Monwouth have an advantage over NDP in the bidding contest? Do you think NDP will raise its offer in response to Monmouth offer? The synergies created by a merger between Monmouth and Robertson are clearly greater than that of NDP. As a publisher and manufacturer of auto parts, the benefits would not be as many as that of Monmouth. NDP must consider how much it is willing to spend or borrow in order to make a bid greater than Monmouth. If Simmons receives his $50/share, he will be accepting of the merger, and support Monmouth.This will turn the favor to Monmouth, as an acquisition by NDP would surely devalue the resources of Robertson instead of using synergies created by mixing markets and offering new, complimenting , product lines. In fact, as Robertson is undervalued in the market because of unsystematic latencies and inefficiencies, the $50/share price demanded by Simmons might be less than the long-term gain inherent in the merger of Robertson and Monmouth. 8. What price can Monmouth pay without harming its long term trend in earnings per share ? Finance texts focus on net present value of cash flow to make investment decisions.Are companies therefore foolish if they make acquisitions based at least in part on earnings per share impact? First, we need to forecast Robertson’s net income if it is acquired by Monmouth, assuming its interest expenses will be $0. 8 million for the next five years. Second, we will forecast Monmouth’s total net income after acquisition of Robertson. Monmouth must raise funds to make this acquisition. The company anticipated making the acquisition by issuing stocks. Thus, we will calculate how many shares Monmouth should issue without harming its long term trend in earnings per share, and total shares outstanding after acquisition.We know that currently stocks of Monmouth and Robertson closed at $24 and $44, respectively; therefore, we can calculate the exchange ratio as $44/$24=1. 83x. If Monmouth acquired the entire Robertson by an exchange of stocks at a price of $44 per share, the shares that Monmouth needs to issue is 1. 07 (1. 83*0. 584) million. As a result, Monmouth’s total shares outstanding after acquisition would increase to 5. 28 (4. 21+1. 07) million. Now we know the total net income and total shares outstanding after acquisition, we can then calculate the after-merge earnings per share of Monmouth.According to the table below, the row in green shows that the after-merge EPS is lower than the before-merge EPS during the first two years, but will become higher in the following three years. Therefore, if we paid $44 per share for Robertson’s stocks, we can acquire the entire Robertson’s stocks wit hout harming Monmouth’s long term trend in earnings per share. Using the same techniques, we can estimate the price range that Monmouth can pay without harming its long term trend in earnings per share.We can use the Goal Seek function in Excel to estimate the highest exchange ratio. As you will see in the table below, the exchange ratio can increase up to 1. 98x without harming Monmouth’s long term trend in earnings per share. Therefore, using the exchange ratio of 1. 98x, we can estimate the per share price paid for Robertson’s stocks. The estimated price would be $47. 52 (1. 98*24) per share, higher than Robertson’s current trading price of $44, therefore will attract the shareholders of Robertson’s to sell; but still on’t harm Monmouth’s long term trend in earnings per share. However, EPS plays very little role in deciding whether an acquisition is good or not, since a company’s net income after acquisition and total shares outstanding can be affected by many factors. Acquisition will bring synergies to the acquiring company, such as cost savings and efficiency. Also, the acquiring company may not need to buy the entire target company’s outstanding stocks to gain control. As a result, EPS could also change due to these factors. Thus, NPV is a better alternative to value an investment.

To Kill a Mockingbird and Harry Potter Comparasin

Racism and Social Inequality: Text to Text Comparison To Kill a Mockingbird is a novel written in 1960 by Harper Lee. The novel addresses the issue of racism and inequalities in the social structure in the American south during the Great Depression. The novel’s main protagonist is Jean Louise Finch, also known as Scout. Scout’s father, Atticus Finch, is a lawyer and in the novel, he defends a black man accused of raping a white woman. The novel focuses on the racial issues that form around this case. Another, much different, literary work that also deals with similar issues of inequality is the Harry Potter series. The Harry Potter series, written by J.K Rowling, focuses on the inequalities in a fictional world of wizards. Similar†¦show more content†¦However, we learn during the hearing that this is highly unlikely. â€Å"his left arm was fully twelve inches shorter than his right, and hung dead at his side† (Lee, 186). As we can see from this quote, Tom Robinson is crippled and he has no use of his left arm, and as Mayella Ewell was beaten mainly on the right side, it is unlikely that the culprit was Tom Robinson. However, despite the lack of substantial evidence, Tom Robinson is accused of raping Mayella Ewell. It is later assumed in the book that Mayella Ewell herself attempted to molest Tom Robinson, â€Å"She tempted a Negro† (Lee, 203). Just as Tom Robinson pays for Mayella lustful feelings, a character in the Harry Potter series is targeted for being loved by Merope Gaunt. Merope Gaunt comes from a family very similar to the Ewells; the Gaunts are dirt poor and uneducated. However, like the Ewells they hold themselves in high esteem. The Ewells are proud to be white and the Gaunts are proud to be purebloods and related to Salazar Slytherin, an important historical figure of the wizarding world. Like Mayella, Merope is terrorized by her father and forced to keep house for him. Also like Mayella, who a ttempts to remain presentable, Merope appears to be cleaner than her brother or father. Merope also attempts to gain the attention of a man her father and brother consider scum. Merope loves a muggle man from the nearby village named Tom Riddle.

Joseph Winters and the Fire Escape Ladder

On May 7, 1878, the fire escape ladder was patented by Joseph Winters. Joseph Winters invented a wagon-mounted fire escape ladder for the city of Chambersburg, Pennsylvania. A historic marker was placed in 2005 at the Junior Hose and Truck Company #2 in Chambersburg, Pennsylvania noting Winters patents for the fire escape ladder and hose conductor and his work on the Underground Railway. It lists his dates of birth and death as 1816-1916. Life of Joseph Winters There are at least three different, widely varying birth years given for Joseph Winters, from 1816 to 1830 by various sources. His mother was Shawnee and his father, James, was a black brickmaker who worked at Harpers Ferry to build the federal gun factory and arsenal. The familys tradition said that his father was also descended Powhatan chief  Opechancanough. Joseph was raised by his grandmother Betsy Cross in Waterford, Virginia, where she was known as the Indian Doctor woman, a herbalist and healer. His later knowledge of nature may have stemmed from this time. At that time there were free black families in the area and Quakers who were active abolitionists. Winters used the nickname Indian Dick in his publications. Joseph also later worked at Harpers Ferry sanding brick molds before the family moved to Chambersburg, Pennsylvania. In Chambersburg, he was active in the Underground Railroad, helping enslaved people escape to freedom. In Winters  autobiography, he claimed to have arranged the meeting between Frederick Douglass and abolitionist John Brown at the quarry in Chambersburg before the historic Harpers Ferry raid. Douglasss autobiography credits a different person, local barber Henry Watson. Winters wrote a song, Ten Days After the Battle of Gettysburg, and also used that as the title for his lost autobiography. He also wrote a campaign song for presidential candidate William Jennings Bryan, who lost to William McKinley. He was noted for hunting, fishing, and fly-tying. He engaged in oil prospecting in the Chambersburg area but his wells only hit the water. He died in 1916 and is buried in Mount Lebanon Cemetery in Chambersburg. Fire Ladder Inventions of Joseph Winters Buildings were being built taller and taller in American cities in the late 19th century. Fire crews at that time carried ladders on their horse-drawn fire engines. These were usually normal ladders, and they couldnt be too long or the engine wouldnt be able to turn corners into narrow streets or alleys. These ladders were used to evacuate residents from burning buildings as well as to give the firemen and their hoses access. Winters thought it would be smarter to have the ladder mounted on the fire engine and be articulated so it could be raised up from the wagon itself. He made this folding design for the city of Chambersburg and received a patent for it. He later patented improvements to this design. In 1882 he patented a fire escape that could be attached to buildings. He reportedly received much praise but little money for his inventions. Fire Ladder Patents US patent #203,517 Improvement in fire-escape ladders, granted on May 7, 1878.US patent #214,224 Improvement in fire-escape ladders, granted on April 8, 1879.US patent #258186 Fire escape, granted on May 16, 1882.