The Leeuwin Current

The Leeuwin Current is a warm ocean current that flows towards the south around the Western Australian coast and turns towards the east passing through Cape Leeuwin. It continues towards the Great Australian Bight influencing as far as Tasmania. It was discovered a hundred years ago when an investigation of the marine life of the Abrolhos Islands was conducted by William Saville-Kent. It was alleged that there was a warm current flowing towards the south off Western Australia instead of the anticipated cool current that was going towards the north in the bounds of southern Africa and South America. This supposition was based on his observations of warm waters and tropical marine flora and fauna around the Abrolhos Islands. It was only during the dawn of the satellite technology in 1970s that the existence of the southwards-flowing current was finally confirmed. It was then named the Leeuwin Current by George Cresswell and Terry Golding, with its name coming from a merchant ship called Leeuwin, which meant Lioness. The Leeuwin current’s strength varied all through out the year. Its current was strongest during autumn and winter, on the months of April to October, because the opposing winds are weakest. The weakest Leeuwin current’s strength, on the other hand, is weakest during November to March. It is during this season when there are strong winds blowing towards the north opposing the southwards flow of the current. The most productive fisheries are due to the Leeuwin current’s rush of cool waters rich with nutrients. Here are the contributions that the Leeuwin current brought to the marine life and the aquatic environment that it flows through. The existence of true corals at the Abrolhos Islands and the transport of tropical marine species at the west coast and onto the Great Australian Bight are due to this current. This is because the Leeuwin Current causes the continental shelf waters of Western Australia to be warmer in winter than the regions equivalent of that in southern Africa and Chile during summer. The Houtman Abrolhos Islands which is near the edge of the continental shift off of Geraldton, is the southernmost true building corals in the Indian Ocean partly due to the effect of the nutrient-rich tropical waters of the Leeuwin current. The Leeuwin current is seldom to flow around the east of Rottnest but it oftentimes pass by its western and southwestern areas thereby also influencing the flora and fauna there. The coastal waters are relatively nutrient-poor and the fisheries are correspondingly different due to the tropical Leeuwin Current, thus we can infer that the current has a very important impact on both the climate and the marine ecosystem of Western Australia. It is also accountable for the availability of tropical marine organisms at the west and south coasts, as much far south than it could be expected. As a sample, the Leeuwin current was a major contributor to the southern bluefin tuna, the western rock lobster and a number of Australia’s coastal commercial fisheries. As it was seen by collective investigative reports done by CSIRO and the Fisheries Western Australia that spanned for the past 30 years, it was confirmed that there was a link between ocean circulation and lobster recruitment. During late winter and early spring, the puerulus, or the small rock lobsters, are carried by ocean currents back to the continental shelf and inshore coastal regions. Studies had shown that the settlement of these small rock lobsters were closely related with the changes in the flow strength of the Leeuwin Current, which is also linked with the occurrences of El Nino – Southern Oscillation (ENSO) events and westerly winds. It was discovered that puerulus settlement was poor during the El Nino years, when the Leeuwin Current tends to be weak. Also, during the La Nina years, the Current tends to flow more strongly and the rock lobsters settlement was much greater as was measured by satellite sensors. The results simply showed that larger counter-clockwise eddies help larvae settle off the south western Australia, instead of being swept away towards the south. Other species that the WA Fisheries marine biologists were able to link to the strength of the Leeuwin current was that of the pilchards (sardines) on the south coast region near Albany. Also, according to data on fishery, it was seen that there is a negative relationship between the great quantities of the two-year fish with the strength of the Leeuwin Current, measured two years before the fishes’ spawning period. Another was also the whitebait. According to studies, it was concluded that the stronger the Leeuwin Current was, the greater the relative catch of whitebait will be in the next year. The presence of Australian salmon in South Australia was also related to the Leeuwin Current.It was expected that when the Leeuwin Current was flowing strongly and that warmer waters penetrate onto the continental shelf, it was also expected that the fish may simply migrate offshore into deeper cooler waters. References: Leeuwin Current. (n.d.) Retrieved August 14, 2007 from http://en.wikipedia.org/wiki/Leeuwin_Current. A. F. Pearce and B. F. Phillips. (1988). ENSO events, the Leeuwin Current, and larval recruitment of the western rock lobster. Retrieved August 14, 2007 from http://icesjms.oxfordjournals.org/cgi/content/abstract/45/1/13 Â  

Seperating Metal Cations Using Paper Chromatography

Lab #3 Separating Metal Cations by Paper Chromatography Introduction/Purpose: In chemistry, it is important to effectively analyze the components in a given mixture. In order to do so, chemists will analyze a mixture either qualitatively or quantitatively using different methods and equipment. Qualitative analyses are subjective, and only gather â€Å"non-numerical† data such as the color, appearance, and smell of the components. This data is intended to obtain physical information on the components present.While quantitative analyses are objective, and use â€Å"numerical† data to gather the quantity of the components present. Quantitative data can be given in terms of height, area, volume, weight, speed, time, temperature, etc. Each method of data analyses provides chemists with specific types of information that can be used to draw conclusions about the experiments they have performed. This lab utilized both quantitative and qualitative data by using the Paper Chroma tography method for determining the metal cations present in an unknown sample.This was performed by using reagents that reacted with the metal cations deposited on the paper. The retention factor of each known cation was calculated in order to determine which metal cations were present in two unknown samples. Objective: Effectively use Paper Chromatography to analyze quantitative and qualitative data of different metal cations, in an effort to correctly identify two unknown samples of metal cations, by comparing them against a chromatogram with known component reactions.This lab also aids in better understanding the importance of developing a chemist’s observation and data recording methods, as some of the reactions are faint, or may degrade over a short period. Material & Equipment: 1) Personal Protective Equipment (PPE) 2) 600 ml beaker 3) Plastic wrap 4) Rubber band 5) (3) Paper filters 6) (2) 11 x 14 cm pieces of chromatographic paper 7) Pencil 8) Metric ruler 9) Capilla ry tube 10) Paper towels 11) 10 ml of 6M HCL 12) 35 ml of Acetone ((CH3)2CO) 13) Metal cations- Iron(III), Cobalt(II), Nickel(II), and Copper(II) 14) Two unknown sample cations 5) Reagents: Potassium ferrocyanide, Potassium thiocynate in acetone, Dimethyl glyoxime in ethanol 16) 50 ml beaker with 25 ml of ammonium hydroxide 17) Fume hood Procedure/Methods: 1) *See the attached pre-lab outline for the procedure/order of operations used in completing this lab experiment* 2) *The procedure was altered at step #9 with direction from the lab instructor. Chromatogram #2 was not spotted with the four known metal cations. * Three pieces of filter paper were used to practice spotting with the four known metal cations.The filter paper was folded into four separate sections and a small sample of the known metal cation was spotted onto a marked point. This process was repeated for each piece of filter paper. Filter sample #1 was spotted using potassium ferrocyanide; filter sample #2 was spotted using potassium thiocynate in acetone; and filter sample #3 was spotted using dimethyl glyoxime in ethanol. Using three separate samples allowed the group to analyze the qualitative results (color change) of the interactions with each of the four metal cations.This provided preliminary data that was used to hypothesize which compound would be best to spot the known metal cations on chromatogram #1. After reviewing both the interaction results, and the retention values (RF), we then determined which reagent provided the most identifiable interaction with each of the metal cations. Equation 1. [pic] Data: *See attached Data Sheets* Results: The lab instructor reported the results of the correct unknown metal cations as follows: 1) Unknown #1 = Copper ) Unknown #2 = Iron and Nickel As shown on Data Sheet #2, our lab group concluded that the unknown metal cations were as follows: 1) Unknown #1 = Cobalt 2) Unknown #2 = Iron Qualitative Data (Chromatogram #1): The first observations made of chromatogram #1 were those of the physical changes in the color of the metal cations after they were exposed to the developing solvent. The colors observed for the metal cations were as shown by the corresponding bar graph in Figure 1 below.Copper = Light Brown, Nickel = Pink, Iron = Blue, and Cobalt = Green Quantitative Data (Chromatogram #1): After the qualitative observations were analyzed and recorded, the spotted sections of each metal cation were marked with a pencil at the highest migration distance of the substance. This measurement was then used in calculating the Rf value of each metal cation, using Equation 1 above, and represented in Figure 1 below. Copper = . 7, Nickel = . 1, Iron = 1, and Cobalt = . 5 Figure 1. [pic] Qualitative Data (Chromatogram #2):The first observations made of chromatogram #2 were those of the physical changes in the color of the metal cations after they were exposed to the developing solvent. The colors observed for the metal cations were as shown by the corresponding bar graph in Figure 2 below. Unknown #1 = Green, and Unknown #2 = Blue Quantitative Data (Chromatogram #1): After the qualitative observations were analyzed and recorded, the spotted sections of each metal cation were marked with a pencil at the highest migration distance of the unknown substance.This measurement was then used in calculating the Rf value of the unknown metal cations, using Equation 1 above, and represented in Figure 2 below. Unknown #1 = . 41 and Unknown #2 = . 91 Figure 2. [pic] Conclusion: The qualitative and quantitative data of the known metal cations from chromatogram #1 were used to determine the metal cations that composed Unknown sample #1 and #2, in chromatogram #2. Unknown #1 was developed using KSCN/acetone, and Unknown #2 was developed using K4Fe(CN)6. However, it is unknown why we chose to use that reagent as opposed to the other two available.It is also clear that a deviation from the procedure caused us to erroneously streak our chromatogram unknowns with only one reagent. Failing to spot and streak chromatogram #2 with all reagents prohibited our ability to analyze the sample after exposure to all reactions. As shown from the results of the filter paper samples, we were able to see qualitative changes on Fe, Cu, and Co with the use of potassium ferrocyanide, Fe, Cu, and Co with the use of potassium thiocynate in acetone, and Fe, Co, and Ni with the use of dimethyl glyoxime in ethanol.Although the colors in each reaction were different with each of the reagents used on the filter paper samples, the use of each reagent would have provided us with a number of visual changes to identify. Those observations would have been marked, and prompted more calculations of the Rf values associated with each reaction, allowing for a more thorough evaluation and determination of the unknown metal cations present.Although we were able to accurately detect the presence of Fe in unknown sample #2, it is evident that if the chromatogram had been exposed to the dimethyl glyoxime in ethanol, we would have detected the Ni as well. The exposure of the filter sample containing the Ni, to dimethyl glyoxime in ethanol, yielded the only visual reaction, out of all three reagents tested. This labs results further solidify the need to conduct the procedure as thoroughly as possible, and if there are feelings of inadequacy, we perform the procedures that we feel will enable us to procure the most accurate results.

An argumentation essay Example | Topics and Well Written Essays - 750 words

An argumentation - Essay Example But that should not be the case for further advancement in stem cell research. The main opponents of stem cell research do so on the basis of religious beliefs. But medical science has proven that there are other possible sources of stem cells (â€Å"Stem Cell Research Pros and Cons†), it would be unfair and illogical to ban further research into the field based solely upon religious beliefs. That is why our government policy must allow for the development of stem cell research for incurable illnesses in the future, provided that these studies and experiments are not done on human fetuses but rather on: Keeping in mind that these two other sources for stem cells in human beings exists, there is no clear barrier towards the further advancement of medical technology using the stem cell method since it is obvious that the other methods respect the dignity of the human life. Advancement in fertility science for human beings has resulted in two things. An increased ability of the human being to create new life and, the abandonment of over 400,000 embryos in fertilization clinics. (Rowley,† Embyronic Stem Cell Research Does Too Much Good to be Evil Say Janet Rowley). These abandoned embryos still have the power to make a marked contribution to our society even if they do not continue to mature into a viable fetus once their use is reassigned for the promotion of human health as a stem cell research source. Since these embryos were never actually stored in the body of a woman, these cannot be considered to be sources of â€Å"human stem cell†. That is because these are not embryonic stem cells in the essence of the word but rather, plunpotent stem cells, human cells that have been genetically manipulated to not create life but rather offer the life giving properties of human stem cells instead (Rowley,† Embyronic Stem Cell Research Does Too Much Good to be Evil Say Janet Rowley). In order to

Customer Relationship Management (CRM) Systems Coursework

Customer Relationship Management (CRM) Systems - Coursework Example These systems pool information sources from marketing, sales, customer service, sales and accounting databases to create one comprehensive tool. First, is the operation CRM systems, they focus on software applications integrating disconnected data sets in a business. The system has the capability to focus on customers and provide information from multiple databases on a single platform. The business employees can then provide quick service to the customer without need for many software tools to collect customer information. Another type of CRM system is the analytical CRM. It focuses on gleaning the perception of the customer from the available data in a business. These systems can use data mining to look for patterns and trends and can solve customer problems by focusing on widespread problems. Last but not least, we have collaborative CRM systems that move outside the business to include external contacts such as suppliers, vendors and distributors. The system allows businesses bring additional data to their customers’ service. They make the information available to the customers by use of a website or extranet. The main intent is to enable users work interactively with a business to improve service provision (Dyche 2001) OpenData by Socrata is a sample CRM system that is online. From my observation, this CRM maintains clients’ records and activities. For instance, it captures clients’ information from several sources, such as, an entry form, Google maps and discussion boards. It then harmonizes this information and presents it in a tabular form. Additionally OpenData CRM has the functionality of editing that available information and adding more information. In the available classification, OpenData CRM falls under the operational CRM system category. This is because it focuses on applications that integrate disconnected data sets and focus on

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Proposal for Organizational Learning Issues - Essay Example All these analysis will enable in determining the appropriate solution to the organizational learning. A detailed analysis and research about the various mystifications and the alternative OLM is subject to make. It is essential to determine the talent management strategies for the organization before any decision-making process. It will ensure that organization being transmitted to learning organization. After the action, the review is discussed to ensure that organizational learning is successful and in identifying the area of improvement. Technology based training is the most suitable form of training in achieving the learning organization objective. Mystification in the organizational learning is created mainly by the diversity or multiplicity in the viewpoints. It is difficult in obtaining conceptual clarity. It clearly indicates the complexities and multidimensional phenomenon. Treating organization like people (anthropomorphizing) that is to treat the organization as a human in learning and it is creating more trouble (Lipshitz, Friedman, & Popper, 2006, p.7). Accordingly, it is subject to assume that the organization is capable of learning from them. However, no clear details exist about the transition from individual learning to organizational learning, and it carries more complexities. Chic and Mystique includes various concepts like the double loop system, mental models, system thinking, dialog, reflection, absorptive capacity, etc. (Lipshitz, Friedman, & Popper, 2006, p.12). It has created a reified in the organizational learning. There false refrains in distinguishing the organization that learn and that does not. Next is the active mystification accordingly organizations are considered to be more spiritual rather than being instrumental (Lipshitz, Friedman, & Popper, 2006, p.13). Mystification plays the significant role that creates some glimpse by which organizational learning was not subject to accomplish

Afghan Strategy Essay Example | Topics and Well Written Essays - 1750 words

Afghan Strategy - Essay Example Accordingly, for the majority of Afghan society over the past hundred years, life has been â€Å"nasty, brutish and short† (Hobbs, 1994). Poverty is endemic and life expectancy in this Central Asian country is only 45 years, according to the American Central Intelligence Agency (CIA, 2009). Barack Obama, newly anointed President of the United States of America, has entered into the fray with a completely new and novel approach to the problems afflicting Afghanistan. The new American policy approach includes the deployment of 17,000 additional soldiers in an attempt to stabilize country. Attempting to quell the return of the Taliban, more American troops are being deployed to the south where violence is endemic. Focusing on the joint tasks of stabilizing the country and reinvesting in reconstruction, the new regime in Washington is doing its best to make a break with the past and refocus on energies on uprooting the Taliban and stabilizing the country once and for all. According to David Loyn of the British Broadcasting Corporation, â€Å"the political system that is emerging in Afghanistan may not have the most rigorous democratic standards, but the Bush years of believing that countries could be fixed by imposing a voting system from outside are over.† (Loyn, 2 009) President Barack Obama is working with his Afghan counterpart, Hamid Karzai, to dramatically improve security in the country, as well as in the region (Armstrong & Rubin, 2003). Does the new policy approach enhance the national interests and security of the nations most involved in the outcome in Afghanistan? The United States, under President Obama, is taking a much more proactive role in Afghanistan understanding that instability in this country has global ramification. Arguing that the "the situation in Afghanistan and Pakistan demands urgent attention" (Gallacher 2009), President Obama understands

Compare and contrast between the philosophical thoughts of Booker T Essay

Compare and contrast between the philosophical thoughts of Booker T. Washington and W. E. B. Dubois - Essay Example He sympathized with the black community to accept discrimination until such time they had material wealth to sustain their struggle. Moreover, Washington argued that the problem of black people could only be solved through hard work that lead to economic prosperity (Booker T. Washington vs. W.E.B DuBois). Furthermore, Washington believed in education of the black people. He understood that education was an important tool in harnessing craftsmanship, farming skills, and enterprise. He believed that if people were educated they would easily cultivated the virtues of patience and thrift. Washington argued that these values would help black people win over the respect to the whites and make them integrated in the society. Du Bois was a political philosopher and an intellectual who lived from 1868 to 1963. He disputed Washington ideas and argued that they would aggravate discrimination of the black people rather than deliver them from servitude. Instead of perseverance Du Bois pursued political agitation and civil movement agenda. He helped form the NAACP. Moreover, Du Bois argued that social change can only be brought about by the influence of black college and university students. Du Bois referred to student as’ the Talented Tenth’ (Karenga 368). Washington and Du Bois agreed on the role of education, but they differed on how it would help the black community. For Washington, education was all good for everyone. However, Du Bois argued that education would only help a small group of the talented youth. Therefore, educated secured the plight of students only (Karenga 369). This called for civil rights movement to secure the rights of other black people from the white’s supremacy. Washington was more compromising while he requested the whites to offers the black people jobs and education and in return give up the demand for social equality. On the other hand, Du Bois was a militant who overturned the philosophy of Washington to a halt and made it

Diversity, Equity, and Standards Research Paper Example | Topics and Well Written Essays - 750 words

Diversity, Equity, and Standards - Research Paper Example A number of the minorities’ families experience poverty. These factors create a cycle of poor education, lesser job opportunities, lower income, and a negative social reputation. Specifically, minorities due to their racial background are usually at a disadvantage in the classroom due to language barriers. Several students find it hard to relate to the contexts used in text books and other teaching materials due to cultural differences. Furthermore, institutionalized discrimination keeps African Americans or other minorities on the bench in several kinds of sports. Their coaches’ low expectation of them also happens inside the classroom. As a result, these students are not motivated to excel. Similarly, a number of schools feel the segregation since black teachers cater to black students. It appears that these teachers do not have any other place to teach. To address the abovementioned concerns, a legislation that focuses on these issues must be passed. This will enhance public awareness and inspire greater advocacy for equal quality schooling. Additionally, the government, private organizations, and able individuals should fund researches and other noble causes that look into the minority groups such as Native and African Americans. Mass media should also take part in influencing the masses to fully accept and work with all kinds of people. In general, each has a vital role to achieve in promoting equity in the education system. 2. There are several intelligence tests that are not culture friendly. For instance, the Wechsler Adult Intelligence Scale (WAIS) which is used in some institutions has some questions that are not so familiar with the minority groups. WAIS consists of questions about incomplete pictures such as a house during a snowy day (Kaplan & Saccuzzo, 2009). Some Asian or Native Americans may not be familiar with the typical Western-European kind of house. Moreover, achievement scores have a

Introduce About Myself Essay Example for Free

Introduce About Myself Essay About Myself, My Hobbies – Interests and My Future Plans My name is Long. I am 25 years old. I just got married about 3 months. Now my wife and I are living with my parent, my young brother, my young sister and my gran in my parent’s house at Tan Binh district. I was born in Ho Chi Minh city, but my hometown is Quang Nam, because my parents were born in there. I have worked as import export assistant in 4 years at an Indian company. Regarding my hobbies, although I’m 25 years old, but I really like reading comics, I read it on the book, on the internet, on the magazine, and I read it anywhere, at home, at office, at coffee shop and at class. Moreover I also like playing games; it likes computer games and video games. I don’t only like playing games but also I like playing toys, some toys likes models kits of mechanics, cars, battle ships, planes†¦ In addition I like traveling also, specially, I very love sea, I like going anywhere, where has sea, and I can swim in there all day. Beside, earning lot of money is my hobbies too. In future, I want to become a successful businessman, I will open a series coffee shop, it like Gloria Jean’s Coffees, but I think I just can make it with small scale, honestly, I also like drinking coffee. Moreover I want to open a flower shop for my wife, she really love flower. In addition, I’m going to live abroad, because my father and mother in law are living in US, and they want my wife and me to live with them.

Difference between Branding and Brand Equity Essay Example for Free

Difference between Branding and Brand Equity Essay â€Å"Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending†. (Bard qtd. in. ThinkExist. com) This quote shows one fact that the process of ‘branding’ is endless. Because, simply, when ‘brand equity’ is known or measured, the brand could be protected and managed properly. This essay aims at giving an overview of the ‘branding’ and ‘brand equity’ terms or concepts to show the difference between both of them. And due to the fact that â€Å"both terms are usually defined around the concept of adding value to a product (or service)† (Binnie 17), it could be hard for some people to differentiate between both of them. That’s why the best approach to realize the difference between ‘branding’ and ‘brand equity’ is to dig and search in the literature to define both terms to know what is meant by each one of them. However, before separating each term from the other -to know the difference between both of them-, let’s move to the real world to have an idea about a simple fact concerning a certain brand (Coca-Cola in this case). This interesting example –mentioned by Blackett- deserves to be mentioned here to realize how important a brand could be for a company. â€Å"By mid-2002, Coca-Cola Company’s stock market value reached $136 billion, while the business net asset value (the book value) was only $10. 5 billion†. (5) The interesting fact here is when we add this information to the fact that: â€Å"The value of Coca-Cola brand for the same period (mid-2002) was estimated by $70 billion (over half of the $136 intangible value mentioned above! . † (Blackett 5) Then, after realizing the importance of ‘branding’ to the company in the marketplace -in the previous example-, it’s time to know what is meant by both terms, ‘branding’ and ‘brand equity’. First of all, a ‘brand’ is defined by the Dictionary of Business and Management as â€Å"a name, sign or symbol used to identify items or services of the seller(s) and to differ entiate them from goods of competitors. † (qtd. in. BuildingBrands Ltd. ) However, a ‘brand’ is more than a name, a sign or a symbol. In another word, this definition is not sufficient to describe the term ‘brand’. Grimaldi gave a better definition for the term ‘brand’ as â€Å"a combination of attributes, communicated through a name, or a symbol, that influences a thought-process in the mind of an audience and creates value. † And this is what Blackett assured when he mentioned that â€Å"the visual distinctiveness of a brand may be a combination of any of the following: name, letters, numbers, a symbol, a signature, a shape, a slogan, a color, a particular typeface. (3) Also, Davis (2) defined the ‘brand’ term as â€Å"all the promises and perceptions that an organization ‘wants’ its customers to feel about its product(s) and service offerings. † (2) Now, moving to the ‘branding’ concept or term, according to Davis (1), ‘branding’ is a complex ‘process’, but its goal is simple: it is the creation and development of a specific identity for a company, product, commodity, group, or person. † (3) Grimaldi mentioned an interesting definition for ‘branding’: The blend of art and science that ‘manages associations’ between a brand and memories in the mind of the brand’s audience. † And this blend â€Å"involves focusing resources on selected tangible and intangible attributes to differentiate the brand in an attractive, meaningful and compelling way for the targeted audience. † Now, after understanding what is meant by both ‘bra nd’ and ‘branding’ terms, it’s time to know what is meant by ‘brand equity’ term or concept. The ‘brand equity’ concept â€Å"emerged in the early 1990s†, (Tuominen 96) and introduced in marketing literature in the 1980s† (Rajh 1) and before mentioning definitions of this term, it is necessary to realize that â€Å"brand equity is the key to understanding the net impact of marketing† (Reynolds and Philips qtd. in. Binnie 16) According to Hoeffler and Keller, â€Å"most definitions of brand equity rely on ‘brand knowledge’ structures in the minds of consumers –individuals or organizations-† (421 qtd. in. Binnie 17). And Pullig gave a simple definition to the term ‘brand equity’ as â€Å"consumer brand knowledge†. Keller also defined the ‘brand equity’ term as â€Å"the ‘differential consumer response’ from ‘knowing’ the brand†. (qtd. in. Binnie 17) According to Keller and Kevin, ‘brand equity’ is â€Å"the value of the brand in the marketplace† (qtd. in. Pullig). McDonald added another dimension when she defined it as â€Å"the stored value built up in a brand which can be used to gain ‘market advantage’† (2). So, after studying these definitions, it is obvious -as Tuominen mentioned- that â€Å"there are three key ingredients in the ‘brand equity’ definition and they are: (1) brand knowledge, (2) differential effect, and (3) consumer response to marketing. † (75) Finally, according to these definitions, it is obvious that (1) ‘branding’ is the process of creating, developing, protecting, and managing the special identity of the product, or the ‘brand’ (to differentiate it in the marketplace) and it is not only marketing effort, it includes all the companies efforts to build this differentiation; (2) the ‘brand’ is the end result of that process or the combination of all the tools used to create this special identity of the product; and (3) the ‘brand equity’ is the ‘feedback’ of the ‘branding’ process or the key to measure, assess, or weigh the end result ‘brand’ –as we saw previously in the Coca-Cola example- and compare it with what is desired or planned in the ‘branding’ process. In another word, ‘brand equity’ will show whether the ‘branding’ process and other marketing efforts (or even public relations) are on the right track or not.

Saint Anthony Of Padua Patron Saint Of Lost Things Religion Essay

Saint Anthony Of Padua Patron Saint Of Lost Things Religion Essay Saint Anthony was a 13th century Franciscan Monk, Preacher and miracle worker. His birth name was Franciscan Thaumaturgust. When Franciscan Thaumaturgust became a Franciscan monk he was given the name of Anthony. Saint Anthony was born nearly 800 years ago in 1195 in Lisbon, Portugal. Saint Anthony was loyal to his church and deeply in love with God. His knowledge of the scripture and insight was incredible. According to Nugent, he was called in his day The Hammer of Heretics and The Ark of the Testament. (Nugent XIV). According to Steinbrock, Saint Anthony became a Franciscan monk because of the death in 1220 of five Franciscan monks (St. Bernard, St. Peter, St. Otho, St. Accursius, and St. Adjutus) who had been completely faithful to the Catholic Church. They were decapitated and their bodies were mutilated in Morocco, North Africa. Saint Anthony, wanting to follow in their footsteps of martyrdom, became a Franciscan monk. After the joining the Franciscan order, he only lived for ten more years (Steinbrock). Saint Anthony believed that a preachers goal must be to bring listeners to repentance and a total and genuine desire to turn away from sin, not just major sins, but all sins. Saint Anthony practiced sincere sorrow, through confession and designed all of his sermons around penance, with the intention of amendment and sorrow when confessing sin. (Nugent XIV) According to Saunders, St. Anthony was credited with many miracles during his lifetime. One miracle happened in Limoges, France while he was preaching on Holy Thursday at St. Pierre du Queriox Church. During his sermon he remembered that he was supposed to sing a lesson in the Divine Office, back where he lived at his monastery. It was then reported that he appeared simultaneously preaching in the church and singing the lesson at the monastery (Saunders). Another miracle attributed to St. Anthony is that he received an apparition of Baby Jesus. One night before Saint Anthony went to bed he decided to read the Bible. All of a sudden while reading, he saw Baby Jesus lying on the Bible and in his arms. Baby Jesus began touching and loving St. Anthonys face. This is why most photos of Saint Anthony are of him holding the Baby Jesus (Saunders). On October 3, 1226 Anthony traveled through La Provence, and returned to Italy. During this expedition another miracle happened to him. St. Anthony was burnt out by the long journey. He and his accomplice entered the house of a poor woman and she offered them wine and bread. In her haste to serve them the women forgot to cap the wine-barrel. St. Anthonys accomplice then broke his wine glass. Anthony immediately began to pray. Suddenly the glass was magically put back together in front of their eyes, and the empty barrel went from no wine to full with wine (Knight). Saint Anthony was elected Minister Provincial of Emilia after his return from Italy. But on May 30th, 1230 he decided to spend more time preaching so he resigned the office at the General Chapter of Assisi, and retired to the Convent of Padua. The last Lent he preached was in 1231. Over 30,000 people came from all parts of the world to see and hear him speak. The last sermons for Saint Anthony spoke of the wrongness of hatred and enmity. (Knight) Saint Anthony became very ill in 1231 and went to the woodland retreat, Camposampiero with two other monks for relaxation. Anthony lived in a cell built for him under the branches of a walnut tree. After his stay on the way back to Padua, Saint Anthony died at age 35. On the 13th of June in 1231, at the Poor Clare convent at Arcella, the great speaker was announced dead (Nugent 79). According to Saunders, right after his death the children in the streets started crying, The holy Father is dead. St. Anthony is dead. Thirty years upon his burial, people opened his vault and found his body had vanished in thin air, except for his tongue. St. Bonaventure grabbed the tongue and kissed it. According to Saunders, Saint Bonaventure then exclaimed, O Blessed tongue that had always praised the Lord, and made others bless Him, now it is evident what great merit thou hast before God. To this day, many people have received miracles at the tomb of St. Anthony in Padua (Saunders). According to Saunders, Pope Pius XII declared St. Anthony a Doctor of the Church on January 16, 1946. Many people around the world continue to pray to St. Anthony for strength and sorrowful repentance, as well as for help in finding lost items (Saunders).

Augustine’s Divided Line Essay -- Essays Papers

Augustine’s Divided Line Augustine’s contention that man cannot possibly come into truth by reason in his temporal life constitutes his initial departure from the ancients, and results in the need for an entirely new structuring of the relationship between man and the good. In differentiating between the nature of God and man, Augustine argues that man’s nature—unlike God’s—is corruptible, and is thus â€Å"deprived of the light of eternal truth† (XI, 22) . This stands the thought of Plato on its head, since now no amount of contemplation and argument will be capable of getting man closer to a truth that exists on a plane that â€Å"surpasses the reach of the human mind† (XXI, 5). If reason is an instrument as flawed as man himself, how, then, is man to know the supreme good if he is forced to grope blindly for it in a state of sin without any assistance from the powers of his own mind? It is this question which serves as the premise for Augustine’s di vision of existence into the City of Man and the City of God and articulation of a system of vice and struggle against vice that keeps man anchored to the City of Man and prevents him from entering the City of God in temporal life. In order to explain man’s path from the one to the other, he sets up a system of dichotomies that originate from Adam’s fall and are hinged upon the role of the will in earthly life. At the top, God is the source of the â€Å"supreme good,† and evil is its opposite (XII, 3). Up to this point, he is in agreement with the ancients, but he diverges again when he equates the good with nature, and evil with a defect of nature—an absence of the good (XII, 3). In this we have the first division of what â€Å"supremely is† between nature and vice, with nature arising ... ...ty† (XII, 22). This is ultimately what is so shockingly egalitarian about Augustine’s Christianity in contrast to the thought of the ancients. The Supreme Good—eternal life—is accessible to both the simple and the sophisticated. One may either contemplate the duality of the universe and figure out where each aspect of creation fits into the scheme, or one may bypass the attempt to understand the temporal world in relation to heaven, but so long as one finally accepts faith and, through it, becomes obedient to God while discarding self-will, the extent to which one used reason in his life is irrelevant. Reason, except insofar as it is necessary in a basic sense for man to use it to accept faith to and differentiate himself from beasts, is not necessary for eternal life. What is necessary is the choice to stop exercising the self-will—to stop making choices. Augustine’s Divided Line Essay -- Essays Papers Augustine’s Divided Line Augustine’s contention that man cannot possibly come into truth by reason in his temporal life constitutes his initial departure from the ancients, and results in the need for an entirely new structuring of the relationship between man and the good. In differentiating between the nature of God and man, Augustine argues that man’s nature—unlike God’s—is corruptible, and is thus â€Å"deprived of the light of eternal truth† (XI, 22) . This stands the thought of Plato on its head, since now no amount of contemplation and argument will be capable of getting man closer to a truth that exists on a plane that â€Å"surpasses the reach of the human mind† (XXI, 5). If reason is an instrument as flawed as man himself, how, then, is man to know the supreme good if he is forced to grope blindly for it in a state of sin without any assistance from the powers of his own mind? It is this question which serves as the premise for Augustine’s di vision of existence into the City of Man and the City of God and articulation of a system of vice and struggle against vice that keeps man anchored to the City of Man and prevents him from entering the City of God in temporal life. In order to explain man’s path from the one to the other, he sets up a system of dichotomies that originate from Adam’s fall and are hinged upon the role of the will in earthly life. At the top, God is the source of the â€Å"supreme good,† and evil is its opposite (XII, 3). Up to this point, he is in agreement with the ancients, but he diverges again when he equates the good with nature, and evil with a defect of nature—an absence of the good (XII, 3). In this we have the first division of what â€Å"supremely is† between nature and vice, with nature arising ... ...ty† (XII, 22). This is ultimately what is so shockingly egalitarian about Augustine’s Christianity in contrast to the thought of the ancients. The Supreme Good—eternal life—is accessible to both the simple and the sophisticated. One may either contemplate the duality of the universe and figure out where each aspect of creation fits into the scheme, or one may bypass the attempt to understand the temporal world in relation to heaven, but so long as one finally accepts faith and, through it, becomes obedient to God while discarding self-will, the extent to which one used reason in his life is irrelevant. Reason, except insofar as it is necessary in a basic sense for man to use it to accept faith to and differentiate himself from beasts, is not necessary for eternal life. What is necessary is the choice to stop exercising the self-will—to stop making choices.

The Lincoln-Douglas Debates of 1858 Essay -- History Historical Politi

Before engaging in the debates with Senator Stephen A. Douglas, Lincoln was relatively unknown in the political world and was just beginning his career in politics. Abraham Lincoln’s reputation was just starting to grow, and his life was about to make a drastic change. The Lincoln-Douglas debates of 1858 were a turning point in Abraham Lincoln’s political career.   Ã‚  Ã‚  Ã‚  Ã‚  Lincoln had served four terms in the Illinois legislature, and now desired an office with greater prestige. Lincoln had served the Whig Party well, and election to Congress became his goal.   Ã‚  Ã‚  Ã‚  Ã‚  In 1843 and 1844, Lincoln lost the nomination for Congress to other candidates. Although disappointed, he kept striving for his goal. Finally, in 1846, his hard work had paid off. Abraham Lincoln won the Whig nomination for the U. S. House of Representatives.   Ã‚  Ã‚  Ã‚  Ã‚  Lincoln started his Congressional career on December 6, 1847. He failed to make the reputation he had hoped for in Congress. Some of his main tasks included, a bill that would free slaves in the District of Columbia and supporting the Wilmot Proviso, banning slavery in territories acquired from Mexico. He also supported the Whig policy which had the government paying for internal improvements, and in 1848, he worked on the nomination and election of Zachary Taylor, the Whig candidate for President. Already in his political career, Lincoln had a strong stand on slavery. His term ended on March 4, 1849. Lincoln’s stay in Congress was brief and frustrating. He opposed the Mexican War so vigorously that he lost much of his popularity with his constituency. At the expiration of his term in 1849 he returned home and sank into the political background.   Ã‚  Ã‚  Ã‚  Ã‚  At that point, Lincoln decided to return to Springfield, Illinois and revive his law career. He practiced law more seriously than ever and represented big businesses and corporations in many lawsuits, and soon prospered. After successfully defending the Illinois Central Railroad in an important tax case, he became known as the leading lawyer of Illinois. His reputation all over the state had grown steadily. However, Lincoln knew that law was not his dream. Abraham Lincoln decided to reenter politics. At that point in time, there had been a sudden change in the national theme towards slavery. The Missouri Compromise of 1820 had prohibited slavery in territories north of Missouri’s so... ...tly he who molds public sentiment goes deeper than he who enacts statutes or pronounces decisions† (Phillips 38). The above quotation was part of Lincoln’s remarks in the first Lincoln-Douglas debate at Ottawa on August 21, 1858. Also, Lincoln was one of the best extemporaneous debaters of all time (Phillips 145). Lincoln listened to what the people wanted, which gained him popularity and respect. During the debates, he was always confident, mostly because he stood up for what he believed was right. Even if Lincoln’s ideas were of the minority, he would not back down. These verbal skills benefited him throughout his political career. Besides national interest, Lincoln received worldwide appeal. This tall, honest politician was now known across the globe.   Ã‚  Ã‚  Ã‚  Ã‚  The Lincoln-Douglas debates of 1858 marked a turning point in Abraham Lincoln’s political career, and lead to his popularity among the United States. Finally, without the debates, a great leader, Lincoln, would never have been produced. â€Å"Abraham Lincoln was a great writer and a great orator as well as a great leader† (Ayres IX). Abraham Lincoln started his political career as a nobody, but in the end was greatly admired.

February Action †creative writing Essay

So, after my great holidays, back to reality. In this case, it meant moving flats. I moved out of my friends’ flat and in with two Mexican siblings, girl (spoilt acting student) and boy (pain in the ass lawyer student). (The statements in this part are highly influenced by later experiences with the two people, I got along with them and their family fine. ) And when I moved I found the flat under water. So the first thing I did was spend hours soaking towels. Apart from that the two were always nice to me, the guy was almost never there and the girl went home on weekends, so I had the place to myself a lot, which was great. The flat was on the ground floor, so despite great sunny weather outside, I lived in freezing conditions. But it was well-located for work and social life. My room consisted of a bed and a built in cupboard (already provided) and a very useful box (which I found on the street and stayed with me until I moved out). I started working too†¦ giving English classes in the Bank of Mexico, some 20 hours a week, all 1-1 classes with mostly enjoyable students. As I had already found a football team, it meant I had found friends who took me out, to the cinema and every sunday the PUMAS (one of the local teams) game was a must. I was introduced to the stadium, the anthem (!!!! ) and the during match entertainment (beer and crisps) and the after match entertainment (more beer, discussion of game, and strange activities like having electric shocks outside of the stadium). Although not completely my description of a great time, it was good fun nevertheless. I otherwise spent quite lazy weekends, enjoying the company of my friend Itziar and playing football. At the end of February, the football girls had a huge party, which was great great fun, a lovely, welcoming group of girls who know how to party. There I became better friends with a lot of them, which was very nice. The party was full of good food, dancing, dancing and dancing and when it ended, we decided to go to a friends’ house to continue the party, but we all ended up falling asleep there. So some good weekend action. I was invited by the family of my flatmates to Cuernavaca, which is the getaway for inhabitants of the big City. (btw, if New York City is the Big Apple, Mexico City must be something like the Big Papaya) I went out on the Saturday morning by bus and then spent quite a relaxed time in the house, which is quite a bit outside of the city center. We had a lovely meal and then they took me into the city center, where they, interestingly enough, put me on the tourist bus and I went around on that. Pity really, because the main square had some really interesting and fun dancing and singing going on, surrounded by people selling handcrafts and other oddities. So the bus ride was quite amusing, lots of historically interesting information that I forget while the guide is finishing the sentence. Cuernavaca is a nice city and the bus also took us on a walk through some park/ravine, which was also umm†¦ nice. Then in the evening I met the family to have supper at a very good Italian restaurant before we headed back to their house, where I fell right to sleep (tired from the party, obviously). Sunday just meant a long sleep, another nice meal and then the return journey back to the city. So I got a look at what Cuernavaca was like, which was enjoyable. Next time, I’ll just go by myself to see more of the place instead of seeing it wizzing by from the Touribus.

Gender Representations in Pride and Prejudice

08 Fall 08 Fall â€Å"Discuss the ways in which gender has been represented in the text† The traditional English gentleman is typically seen as a strong symbol of masculinity and elegance, it’s hard to not fall for their charm with the English female being the submissive housewife with utter beauty, but never her own opinion. In Pride and Prejudice written by Jane Austen, this is certainly not the case.First published in 1813, the story is about the romance between the young heroine Elizabeth Bennet, the prejudiced middle class daughter and the proud, wealthy eligible bachelor Fitzwilliam Darcy as they both overcome their judgements and fall in love. Though English gentlemen were viewed as the stronger race with a high regard within society and strong social graces and husbands the head of the family with the final decision, the main male characters in the novel are portrayed as the challenges these characteristics.Austen uses the novel’s strong female protagonis t, Elizabeth Bennet to challenge to idea of women of that era being weak and passive, whereas the eligible bachelor of the town, Fitzwilliam Darcy, lacks in the social expectations as he is portrayed as juvenile, especially when it comes to love and courtship. Mr Bennet, the father of the strong female heroine, is portrayed as withdrawn and passive compared to the erratic personality of his wife, Mrs Bennet.Through characterisation, Austen intelligently challenges the traditional masculine and feminine roles of the Regency Era. The novel was first submitted for publication in November 1719 under the alternative title First Impressions between October 1796 and August 1797. During this time, the aftermath of the French Revolution was a time of intense ethical debate about revolutionary ideas and change about politics and sex equality. Austen’s novel does not comment on the events of war in her time, but rather on the imminent change of ethics with regards to gender equality.Equ ality between men and women in that era was fairly non-existent as women were deemed the weaker race as a woman was expected to remain passive throughout her life, marrying early and supporting her husband when need be, bearing children and living a rewarding social life. Men, however, being the head of the family and the husbands having superiority within marriage, were deemed fit to defend their country and have high regard within society with strong social graces and a hardworking attitude in the home.Young women in the Regency period were traditionally seen as property of their fathers, and when married off, they were then deemed the possession of their husband and forever loyal to the men in their lives. The feisty heroine of Elizabeth Bennet challenges this expectation by being maintaining her independence in a time of feminine weakness being told â€Å"you speak your opinion very decidedly for a woman of your age. † In her first marriage proposal from the odd Mr Collin s, Elizabeth maintains her strength as rather than marrying for wealth, she refuses his proposal.Ignoring the expectations of her family, as well as society, Elizabeth maintains her hope in marrying for love in saying â€Å"do you not consider me now as an elegant female intending to plague you, but as a rational creature speaking the truth from her heart† as she implores Mr Collins to understand her motives in maintaining her independence, as she refuses to apologise for what she wants thus showing her strength and challenging the idea of women being submissive with the society.Similarly, when Elizabeth journeys across the countryside to Netherfield to tend to her ill sister, Jane, as she does so with the bravado and independence not quite readily present within the upper class society. Though others were unimpressed by Elizabeth’s independent behaviour, Darcy was quite impressed by her audacity as he says the â€Å"brilliancy which exercise had given to her complexi on† as it gives women readers of that era an example of how women can be independent and not have to conform to the society’s expectations, that they can rise above and become more than just the property of man.In the Regency period, upper-class men were deemed the epitome of social grace and confidence. With a facade of social standing, Fitzwilliam Darcy challenges this social stereotype. Though seemingly confident in himself, Darcy’s pride gets the better of him as he is characterised as immature for a man of his time. When discussing his past with Elizabeth, Darcy blames his parents for his lack of social skills as they â€Å"allowed, encouraged and almost taught† him to be â€Å"selfish and overbearing. This shows Darcy’s willingness to fault his parents for his lack of confidence, and for a man of his time is slightly childish. At the first ball he attends, Darcy’s snobbish behaviour is seen as immature as he blatantly insults Elizabeth Bennet, to whom he first met. To his friend’s, Mr Bingley, suggestion of dancing with Elizabeth, Darcy replies â€Å"She is tolerable; but not handsome enough to tempt me† revealing him as a prejudiced man that is too proud to dance with that of the lower class portraying the upper class man as snobbish and conceited.The character of Darcy contrasts with the gentlemanly figure that has the upmost social graces within society, his awkward nature created by Austen shows the weaker side of man. Born into a reasonably wealthy family, Mr Bennet, though meant to be the head of the household, is characterised as passive and reluctant to be involved in his family’s schemes. Described as ‘so odd a mixture of quick parts, sarcastic humour, reserve and caprice’ Mr Bennet does not epitomise the society’s expectations of the fatherly figure.During conversations with his family, particularly his wife, Mr Bennet would rather withdraw from the dispute to hi s drawing room or submissively obey to the commands of his wife, especially in the opening of the novel. By marrying his wife based on looks alone, Mr Bennet believes that the â€Å"respect, esteem, and confidence had vanished for ever; and all his views of domestic happiness were overthrown† challenging the idea that husbands had the final say in the relationship, and that marrying based on looks was appreciated within the society.In the opening, preoccupied by the newly arrived bachelor Mr Bingley, Mrs Bennet has many ideas and demands her husband take part for then he replies â€Å"depend upon it, my dear, that when there are twenty, I will visit them all† showing his willingness to make her happy rather than society’s expectation of the woman keeping the man pleased. In a society preoccupied with the importance of marriage, Mr Bennet defends his daughter’s decision in rejecting Mr Collins proposal, telling her â€Å"Your mother will never see you aga in if you do not marry Mr Collins †¦ nd I will never see you again if you do† showing his unwillingness to conform to the society’s expectations of women marrying for wealth rather than love. The wife in the Regency period was seen as the exact opposite of the husband, a weak passive woman who did mainly domestic work and cared for her family whilst obeying her husband’s orders. Mrs Bennet, however, certainly does not conform to these traditional roles. Described as a woman of â€Å"mean understanding, little information and uncertain temper†, Mrs Bennet is Austen’s comment on the equality of marriage.In the opening of the text, the reader is shown the erratic and overpowering personality of Mrs Bennet in contrast to the passive nature of her husband. Concentrated on marrying her daughters off to a suitable bachelor, Mrs Bennet overpowers the opinion of her husband in ordering him that â€Å"you must go, for it would be impossible for us to vi sit him, if you do not† showing her as domineering towards her husband portraying the wife figure in the novel to be more powerful compared to the husband.The use of the ‘ultimatum’ type deal from wife to husband, as this is at the beginning of the novel, foreshadows the theme of female authority throughout the text and in a time of oppression within a relationship as Mrs Bennet challenges the traditional role of the Regency era’s housewife. Through Austen’s use of clever characterisation, she defies the traditional masculine and feminine roles of the Regency Era.The challenging of the society’s values gave an alternative view of life for those living in the era. Though not portraying men in a good light, the novel’s feminist ideas gave women empowerment to speak up for their own beliefs and independence. Through strong characters such as Elizabeth and Mrs Bennet, women were given heroines to aspire to, and through the use of the submis sive male characters of Mr Bennet and Darcy the strength of the women contrasts against the weakness of the male characters.Jane Austen’s comments on gender equality was a powerful motion in her era, and still affect readers now in today’s modern society. Bibliography Ashley Gardner, â€Å"The Regency Era†, 2005, viewed on the 5th May http://www. gardnermysteries. com/index-regency. html Heat and Dust, â€Å"Gender Roles in the Victorian Times,† April 7, 2008, viewed 7th May, Pride and Prejudice by Jane Austen, first published 1813, published in Penguin Classics 1996, updated Further Reading and 1972 Penguin Classics Introduction by Tony Tanner 2003. The Republic of Pemberly, Jane Austen Information, 2004, viewed on the 10th May, Scribd, Pride and Prejudice Class and Gender, 2012, viewed on the 9th May,

A correct view of women precis

Women must always be pleased by the work of a man in order to strengthen his character and image and be a helping hand to him, but not a second brain. Argument Structure: -Chesterfield constructs his argument using Logos to get his son to share the same point of view as him. -Although he argues that women are meant to keep men company and construct their character, he believes that women can't make Important decisions due to their lack of growth. -They are only children of a larger population without a solid reasoning or good sense.Chesterfield notes that to keep women, you must make them feel they are contributing to a man's declension, but this Is only a mask of flattery because man already has their declension made. -Compliments must be given, varying on the women. Conclusion: Although Chesterfield's views seem very cynical and outdated, I still see the points he made as a significance part In modern treatment of women. Many lobs require making critical decisions go to men. I beli eve that this is because as Chesterfield mentions, women do not have solid reasoning or good sense.I do not Greer with this but do think this was a large view in the past generations for some cultures that has subtly passed down the generations. As for flattering women, from observation, most women do enjoy being complimented. I see this more general though; I would believe everyone likes being complimented, both men and women. Chesterfield mentions that women shape a man's character, and with this I do agree. Well presented women give their husband a better image by far than sloppy and lazy women. Overall I would say Chesterfield's idea are very concentrated, but we do see the diluted form nowadays.

Pabasa Sa Nutrition Essay

Nutrition is recognized as a basic human right, vital to the survival, growth and development of children according to the United Nations Children’s Fund (UNICEF). And proper nutrition is a key to having a happy, healthy life, but despite this pronouncement, millions of people around the world suffer from malnutrition and continues to claim millions of lives, with more than 5.5 million children under-five years of age dying annually. (Devpulse, 2008). There were 925 million malnourished people in the world in 2010, an increase of 80 million since 1990, despite the fact that the world already produces enough food to feed everyone (6 billion people) and could feed the double (12 billion people). Protein-energy malnutrition (PEM) and micronutrient deficiencies remain the leading nutritional problems in the Philippines which rank eighth in countries who have five million or more undernourished people. There were 15.2 million undernourished people in 2001–2003, according to the Food and Agriculture Organization. This represents the number of people consuming less than the minimum amount of food energy (measured in kilocalories per capita per day) necessary for the average person to stay in good health while performing light physical activity. From 2005 to 2008, there was a significant increase in the proportion of underweight children aged 0-5 from 24.6 percent to 26.2 percent, according to the National Nutrition Survey (NNS). A very high prevalence of underweight preschoolers was noted in Regions IV-B, V, VI, VIII, and IX, where data on the proportion of underweight-for-age children registered at greater than or equal to 30 percent. The status of micronutrient malnutrition is likewise an important concern in the country. According to WHO (2009) the vitamin A status of the country is considered severe subclinical deficiency affecting children 6 months – 5 years (8.2%) and pregnant women (7.1%). Iron deficiency anemia is the most alarming of the micronutrient deficiencies affecting a considerable proportion of infants (56.6%), pregnant women (50.7%), lactating women (45.7%) and male older persons (49.1%). Malnutrition in the Philippines is caused by a host of interrelated factors – health, physical, social, e conomic and others. Food supply and how it is distributed and consumed by the populace have consequent impact on nutritional status. While some reports indicate that there is enough food to feed the country, many Filipinos continue to go hungry and become malnourished due to inadequate intake of food and nutrients. Children are mostly affected not only because of the lack of food. Their lives are also placed at risk by poor feeding and care practices, poor health conditions of pregnant and breastfeeding women, lack of access to health services, and unsanitary conditions. According to 2011 National Nutrition Results, only 52 per cent are breastfed within one hour of delivery; 47 per cent of children 0-6 months are exclusively; 45 per cent of children 6-23 months are breastfed, and fed with adequate and safe nutritious complementary food. Due to the lack of nourishing food and nutrition education, hunger and malnutrition are still dominant in this country. (Food and Agriculture Organization 2011). In fact , these problems have been linked with high rates of poverty and an increasing population growth. Adequate intake of micronutrients is essential for preventing common micronutrient disorders, such as vitamin A and iron deficiencies. According to Aphane et al. (2003), most countries have to improve the micronutrient status of the population by changing practices at the household level and by protecting the nutritional benefits of traditional practices that are eroding because of factors such as urbanisation and modernisation. In addition, according to The Micronutrient Initiative improving and diversifying the food that is eaten by the poor is therefore the most fundamental (though still not comprehensive) approach towards controlling vitamin and mineral deficiency. Unfortunately, it is also the approach that is most dependent on rising incomes. When income increases, people often reduce breastfeeding, stop gathering wild foods and eat fewer green leafy vegetables due to ignorance or poor knowledge of nutrition. Nutrition education and counseling are one of the government’s strategies to combat malnutrition especially in children. The education and counseling practices teach the correct feeding procedures and improving personal knowledge of pediatric areas to improve health care in the Philippines. One of the DOH program to answer malnutrition is through Pabasa sa Nutrition. It is an innovative approach in strengthening the implementation of the five(5) Impact Programs (Home, School and Community Food Production, Micronutrient  Supplementation, Food Fortification, Nutrition Education and Food Assistance) of the Philippine Plan of Action for Nutrition (PPAN). Through Pabasa, mothers are grouped into 10-12 per class informally discussing health and nutrition using behaviorally designed materials developed by the Nutrition Center of the Philippines (NCP). Pabasa is designed to empower women in reducing their family’s vulnerability to malnutrition through the adoption of proper nutrition practices and healthy lifestyles. The NCP provides training and materials for local government units and NGOs that plan to implement Pabasa. Guldan et al (2000) states, nutrition education has shown a significant benefit in increasing nutritional knowledge and improving infant feeding practices amongst mothers who receive nutrition education compared to mothers who do not receive nutrition education. (Ladzani et al. (2000) reported that a nutrition education programme had significantly improved breastfeeding and infant feeding practices in rural areas amongst local women who had been trained. It was also shown that teaching mothers about complementary feeding improved the mother’s knowledge and the children’s diets (Ilett & Freeman, 2004). In addition, Guldan et al. (2000) indicated that children of mothers who received nutrition education had lower rates of anaemia and were significantly heavier and taller than the control group. STATEMENT OF THE PROBLEM The purpose of this study is to assess and determine the effectiveness of Pabasa sa Nutrisyon on the knowledge, attitudes and practices as acquired by the mothers of selected barangays in Hindang, Leyte. Specifically, this study sought answers to the following: 1. Describe the profile of the respondents. a. Age b. No. of children c. Religion d. Highest Educational Attainment e. Estimated Monthly Family Income 2. Identify the level of knowledge through the pretest and post test scores of the respondents on the Pabasa sa Nutrisyon 3. Determine the attitude and practices through actual observation with the use of structured checklist. 4. Draw out implications from the study. Null Hypothesis: There is no significant difference between the pre-test and post-test scores of the respondents on the knowledge, attitudes and practices on the Pabasa sa Nutrisyon. SIGNIFICANCE OF THE STUDY Results of this study would be beneficial to the following institutions and entities, to the mothers so that they will be guided and be informed on the importance of good nutrition for the family, the Barangay Health Worker that they will be guided in collecting data for the nutritional status of their clients thus they will promote conducting Pabasa sa Nutrisyon to guide mothers, The RHU staff and nurses that will be more aware on the proper program to delivered to their clientele, to the Department of Health that the said institution will not only help but endorse and provide funds on the implementation of Pabasa sa Nutrisyon, To NGO’s that it will give them insights of ensuring better nutrition to Filipinos, thus decreasing the rate of malnutrition in our country, and lastly to the future researchers that findings of this study will serve as their baseline to further improve result. To the Department of Health .This study can help the said institution to successfully continue the implementation of the Pabasa sa Nutrisyon. To other Private Agencies. This study will provide them an insight of ensuring better nutrition to Filipinos, thus decreasing the rate of malnutrition in our country. Barangay Health Center. Barangay Health Workers will be guided on the nutritional status of every individual . Through this, they will be able to help conducting Pabasa sa Nutrisyon that will promote good nutrition. To Rhu Staff and Nurses. This study would help the rhu staff and nurses to be responsible in conducting Pabasa sa Nutrisyon. Mothers. This study would also be beneficial to the parents that in a way help them in providing proper guidance and knowledge to their family. Future Researchers. The findings of this study could further serve  as a baseline data for further research. SCOPE AND LIMITATION This study aims to know and focused only on the effectiveness on Pabasa sa Nutrisyon on the knowledge, attitudes and practices acquired by mothers of selected barangays in Hindang Leyte. The participants on Pabasa sa Nutrisyon are mothers residing in selected barangays in Hindang, Leyte, namely, Brgy. Doos del Sur, Brgy.San Vicente, Brgy. Tabok and Brgy. Bontoc. This study also included the demographic profile of the mothers as the intervening variable such as: age, no. of children, religion, highest educational attainment, and estimated monthly income. Moreover, the dependent variable of the study is the knowledge, attitude and practices of mothers. The researchers conducted the study on September 2014 to October 2014. Furthermore this study is limited only to those mothers who participated the Pabasa sa Nutrisyon. The researchers have chosen the following barangays because of the accessibility of each of the researcher to the different barangays. THEORETICAL FRAMEWORK Energy and Instinct from Psychoanalytic theory of Sigmund Freud viewed each human being as a machine that consumes food, water and oxygen and converts these into energy, which is then expended in both physical and mental work. He proposed that instinctive physiological needs are based within the id. Bodily needs lead to conscious desires and to the behavior necessary to satisfy the need. When the need is satisfied, the organism comes to rest until another need arises. There are individual differences in the means adopted to satisfy each need. Virginia Henderson on her theory of 14 Basic Human Needs viewed health as a quality of life and is very basic for a person to function fully. As a vital need, health requires independence and interdependence. Since health is a multifactor phenomenon, it is influenced by both internal and external factors which play independent and interdependent roles achieving health. She also gave emphasis in prioritizing health promotion as more important care of the sick. Sister Callista Roy’s theory of Adaptation viewed humans as biopsychosocial beings constantly interacting with a changing environment and who cope with their  environment through biophysical adaptive system. This theory focuses on the ability of individual, families, groups, communities, or societies to adapt to change. The degree of internal or external environmental change and the person’s ability to cope with that change is likely to determine the person’s health status. She also proposes that being an open system; the individual is vulnerable to inputs and stimuli from both self and the environment CONCEPTUAL FRAMEWORK Schematic diagram showing the relationship of the variables in the study. The respondent’s demographic profile namely, age, no. of children, religion,highest educational attainment and estimated monthly income are theorized to affect the pre-test scores of the respondents. In our study, the researchers seek to determine the relationship between the pre-test and post-test scores of the respondents after conducting Pabasa sa Nutrisyon. DEFINITION OF TERMS In order to facilitate better understanding of the study, the following terms are defined conceptually and operationally. Pabasa sa Nutrisyon – the mothers are grouped into 10-12 per class informally discussing health and nutrition. Knowledge-a familiarity, awareness or understanding of something. Attitude- is an expression of favor or disfavor toward a person, place, and thing. Practices-the actual application or use of an idea. Mothers- who undergone Pabasa sa Nutrisyon METHODOLOGY This chapter discusses the researcher design, the research locale, the selection of respondents, sample size, data gathering instrument, general procedures and statistical tools that were used. RESEARCH LOCALE This study was conducted in Hindang, Leyte. It is a fifth class Municipality in the province of Leyte. In the north, it boarders with the town of  Inopacan Leyte while it boarders with the town of Hilongos in the south. According to the 2014 projected population, it has 20,868 people with 4184 households. Among 20 barangays of Hindang, Brgy. Pob. 1, Doos del Sur, San Vicente, Tabok and Bontoc were the selected barangays for the study. The researchers selected these areas for accessibility and convenience of the study. These areas are the hometown and were the researchers worked. SELECTION OF RESPONDENT AND SAMPLE SIZE The respondents of the study included all mothers who participated the Pabasa sa Nutrisyon in Four Baragays of Hindang Leyte. The respondents were chosen according to their availability at that time and in the place where the gathering of data was conducted. RESEARCH DESIGN The researchers utilized one group pretest-posttest study which is basic experimental research design. The group administered a pretest with the use of questionnaire composed of multiple choices, true or false and Self-structured questions. Same questionnaire is given for posttest. An analysis of the variables quantitatively was done which served as basis for the interpretation, implications and recommendations that were formulated. RESEARCH PROCEDURE Permission was sought from the barangay chairman of the different barangays. The data were collected by the researchers themselves from September 2014 to October 2014. The respondents were instructed to sign the consent form before answering the questionnaires. They were requested to individually accomplish the pretest questionnaires by writing their chosen answer in the sheet. Another set of questionnaires for the post test were given after three days. Accomplished questionnaires were retrieved by the researchers. RESEARCH INSTRUMENT The questionnaire is composed of three (3) major parts. Part I, elicit data on the profile of the mothers in terms of age, no. of children, religion, highest educational attainment and estimated monthly family income. Part II elicits data from the Pabasa sa Nutrisyon questions to determine the knowledge of the participants. Part III elicits data from the  self-structured questionnaire to determine the attitude and practices of the mothers. A table was made and the respondents were asked to fill in their answers by putting a check mark. Statistical Treatment of Data The data gathered from the questionnaire were analyzed according to their corresponding quantitative equivalents. The responses were also categorized according to the nature of the specified questions asked. The profiles of respondents were analyzed using frequency tally and percentages. The following formula in determining percent was used: P= f/n x 100% where: P – Percent f – frequency n – number of respondents To test for the significant difference on the pre-test and post-test scores of the respondents on the Pabasa sa Nutrisyon. The machine formula follows: (Walpole, 1982: Introduction to Statistics) t=(X Ì…_1-X Ì…_2)/√(S_p (1/n_1 +1/n_2 ) ) All computations and analysis were tested using 5% level of significance.

Cause Marketing

I chose to research the topic of cause marketing to benefit the nonprofit cancer community, specifically nonprofit cancer survivor camps for children, teens and young adults. These camps have not used this fundraising strategy and I believe they could benefit from it greatly. This research will provide the tools and understanding of how to design a custom program with for-profits which will fit their marketing and business goals, while raising profits for the camp’s operational costs. Introduction to Cause Marketing Cause Marketing is the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. (Wikapedia) The company puts the power of its brand and marketing behind the nonprofit’s cause to generate profits for both. (Daw, p. 1) The for-profit has the ability to reach consumers the nonprofit would not be able to for donations, while making the for-profit appear more socially responsible to consumers. â€Å"Numerous studies have shown cause-related marketing has helped increase a company’s profits. (Wikapedia) It also raises awareness for the nonprofits cause and reaches more supporters while increasing funding for the cause. â€Å"Today, more and more companies are realizing they can no longer afford to be anonymous benefactors or disengaged citizens. † (Daw, p. 28) In recent years the term has come to describe a wider variety of marketing initiatives based on the cooperative efforts of business and charitable causes. However it is important to differentiate cause marketing from corporate philanthropy or sponsorship, it is in fact an intersection of the two. Sundar, p. 208) The objective of all cause-related marketing programs is sales and a promotional campaign is undertaken to that end. Sponsorship and corporate philanthropy is a fixed amount of money which is negotiated and donated in advance to a nonprofit organization for an event or program. (Sundar, p. 208) In return for sponsorship the nonprofit uses its marketing to promote a companies involvement and support of the cause. For example, the company’s logo will appear on the nonprofits marketing materials for an event. Overview of Findings Studies done by Cone Inc. a marketing communication agency that tracks American attitudes towards corporate support of social issues, have brought cause marketing data into sharp focus. (Sundar, p. 207) In the Cone Corporate Citizenship Study the consumers’ answer to the statement, â€Å"I am likely to switch from one brand to another that is about the same in price and quality, if the other brand is associated with a cause. † has been staggering. In 2001 81% agreed they would switch brands, in 2004 86% would switch and in 2006 89% stated they would switch brands if associated with a cause. Cone Case Studies 2001, 2004, 2006) â€Å"Cone research reports†¦have identified key motivators that are driving changes in the corporate sector: employees, communities, and consumers are all demanding that companies play an active role in building community and demonstrate what they stand for. Cause related shopping is the second and third means of providing charitable gifts for those who planned to give a charitable donation over the holiday season. (Daw, p. 2) In fact the British Business in the Community 21st Century Giving Research showed that 83% of those who participated in a cause initiative said it enabled them to support a charity more that they would have otherwise done. (Daw, p. 32)This is dramatic indicator of consumer attitudes and an important differentiator for product marketing.

Answer questions Essay Example | Topics and Well Written Essays - 500 words - 16

Answer questions - Essay Example Therefore, the formation of the family aimed at exposing the members into different sexual orientation in, a more or less, observational technique to understand what sexuality entails. In this case, the family assists in understanding lesbianism and heterosexuals in a detailed manner. The family is not only a study association but also a social bond enhanced by the sexual diversity, indifference and respect. For this reason, the actual meaning of the relationship is immeasurable in both the neither qualitative nor quantitative terms. However, the solidarity and cohesion promoted by the family is unpredictable. The family is an opportunity to understand sexual orientation in a holistic perspective by examining the factors that influence sexuality, social perception, and the challenges experienced by the LGBTQ individuals. The most common type of gender identity microaggressions in an institution is the disapproval of the LGBTQ experience where these individuals receive awkward and condemned treatment. Specifically, the disapproval occurs either consciously or unintentional. However, both cases causes harm to the victim (Nadal 91). Additionally, there is a general perception of the LGBTQs as abnormal for their non-conforming sexual orientation. Specifically, heterosexual individuals consider the LGBTQ persons as overly sexual and sexual deviant (Nadal 93). Other forms of microaggressions include the denial of the reality of transphobia, physical threat and harassment, and denial of bodily privacy among others (Nadal 96). Notably, institutions such as schools and the workplace exhibit instances of gender identity microaggressions. Specifically, the most common types of discrimination occur among friends, family members or even the LGBT people (Nadal, 2013). The consequence of microaggressions includes victimization, suicidal thoughts, substance abuse, and depression among other well-being effects.

Economic growth Essay Example | Topics and Well Written Essays - 1000 words

Economic growth - Essay Example However, the index is limited in that it ignores the relationship of the attributes that are used to construct it. As such, two countries can have the same HDI but have different levels of education standards or health care. In order to eliminate the limitations of the HDI and traditional models that are used to measure human development, the article proposes a new model. The model is constructed based on stochastic dominance. The stochastic model used compares different variables according to the preferences of rational economic decision makers and ordering them in a stochastic manner. The model has not been used because it can only be tested pair-wise. The article contends that the stochastic model weights are explicit which leads to the creation of the scenario that represents the most optimistic development. The model gives more weight to the dimension that is realized much higher in the countries than other dimensions. The article uses the HDI index as a benchmark and uses the stochastic dominance model to get weights that are assigned to the sub-indices. The article asserts that this move helps to maximize the distribution distance which occurs between the used indices. As such, the article uses stochastic dominance to measure the factor that has the major contribution to the development using the HDI index. The article uses the biased literature review which reveals the weakness of the traditional methods of measuring development. GNP and GDP are cited as the main traditional methods of measuring development. The articles espouses that GDP and GNP per capita uses the income to analyses development while there are other factors that cannot be owned or produce by individuals that lead to the development. HDI was development to remedy these shortcomings, however, HDI is criticised in using poor source of data to construct its constituents. There is also a lack of conserves

Is it still possible to embrace local identity in the face of Essay

Is it still possible to embrace local identity in the face of globalization - Essay Example Media and internet has brought the world to the corner of your drawing room. It has erased the boundaries of all countries in a wide sense of the term. Through the process of globalization, the world is becoming a global village, irrespective of physical borders and boundaries. There is nothing â€Å"local† rather everything is turning out to be as â€Å"glocal†. At the same time, this is also true to embrace certain qualities for very local. New technology and new concepts have brought revolution in terms of holding the term for future. Something unique from the past decade, which are about to extinct can be sustained with new equipment. Such heritages can be immortalized with the help of new technology and concepts. Some â€Å"glocal† effect can be there once they have the touch of new innovation. But there will be no effect in its local identity. In fact, localized version can get immortality through the hands of globalization. Let’s try to explore the possibilities of sustaining local identity in the face of globalization. Basics of Architecture Architecture-the art or may be called the science of designing physical constructions, may be buildings and other several structures. It is not just putting some bricks one upon other but the job of an architect incorporates rendering services from a very professional perspective in designing and constructing a building, or may be some extension of the construction that can be used for human occupancy purpose. An architect can describe or â€Å"read† any construction in the most methodical way. A study of architecture includes style, method of design and constructional details of a building or may be some other physical structures. Designing a building means everything from micro to macro level. This is both the process and designing plan incorporating all structural, technical, social and aesthetic considerations. In wider definition, it also gives creative level of manipulation a nd a brilliant coordination between light, shadow, material and technology. Any type of work of art is a piece of architecture. Even remaining extinct architectural constructions are one of the perfect sources to draw history. They exist with all nostalgia of past decades. Any piece of good architecture must continue with three basics, durability, utility and beauty. Cost effectiveness is another term mostly related in the theory of architecture in recent era. Any architectural design has some influence of political, social and religious conditions. The process of designing a construction then can be recognized as problem solving one (Ching, F., 2007). A simple study of ancient architectural constructions can show some specific examples of such influences in the construction. Even Egyptian architecture bears proved testimony of divine and supernatural influence. Many constructions show influence of political power in a very prominently. Emperor of different decade in various regions took initiative to build certain forms so that generations can remember their power. Almost all the famous architectural constructions on this planet have some such kind of nostalgia. Architecture is a fusion of beauty in terms of proportion and ornamentation. Definitely, it is a form of art but its root lies in the need and means of mankind. Through the passage of time, human need and desires have changing and accordingly, the form of architecture also changes. It falls under the tag

Are human rights simply extensions of natural rights Essay

Are human rights simply extensions of natural rights - Essay Example (United Nations Universal Declaration of Human Rights, 1948) These rights to life, property, liberty and peaceful co-existence among men and nations are based on equity and natural obligation however without any positive, substantive and procedural laws to govern the actions of each man and nation, then anarchy, chaos, and lawlessness ensue as men and nations are, at times, motivated by power, self-interest and greed. This being so, they are predisposed to use violence and inflict harm upon those who stand in their way. The aggrieved party indeed has natural rights to be protected against any transgression, tort, or injury however without any legal structure that prescribes how relief or restitution may be instituted then the compulsory compliance cannot be effected. It would appear that duly constituted governments have enacted laws which enshrine the basic human rights to life, liberty and property, including, among others, the right to free speech and assembly, freedom of abode, e qual opportunity and more importantly, the right not to be discriminated against by reason of gender, race, disability, education, belief or political affiliation. II. Statement of Issue/s One school of thought is that human rights is simply an extension of natural rights making the same self-executing thus this paper shall determine if this proposition or theory may be defended and supported by statutory enactments as well judicial interpretations. III. Statement of Relevant Historical Development In this jurisdiction, the rights evolution started in 1689 when the Parliament enacted the Bill of Rights, otherwise known as An Act Declaring the Rights and Liberties of the Subject and Settling the Succession of the Crown. It delineated the powers of the sovereign, the Parliament including its freedom of speech, the necessity of regular elections and the right to appeal the monarch without apprehension of reprisal or punishment. It similarly re-instated the liberty of Protestants to arm and protect themselves within the realm of law as lawless elements were themselves armed and employed ruses contrary to law. Even the succession to the throne was subject of a decree which was crafted in 1700 and took effect in 1701, otherwise known as the 1701 Act of Settlement the Bill of Rights. However the enactment in 1931 of the Statute of Westminster in each of the Commonwealth realms marked the beginning that the Bill of Rights cannot be altered in any realm except by its own parliament, and if applicable by convention with the consent of all the other realms, if it involves the succession issues to the shared throne. In this jurisdiction, the Bill of Rights is complemented by Magna Carta 1215 which is a written instrument granting a more limited power to the king respecting property and successional rights of barons and freemen who held lands directly of the Crown, including the fees levied, payment of debts, services to be rendered and such other rights are inscribed to a vert any dispute. While Habeas Corpus Act 1679 confers rights upon those persons charged of an offense but are nonetheless unduly detained may file a petition for such person or body to be produced at such time and place determined by the judge upon payment of

Mood disorders Essay Example | Topics and Well Written Essays - 250 words

Mood disorders - Essay Example In addition there was also a complete loss of interest to do work unlike the normal days. Hobbies that were exiting earlier did not kindle any interest when under depression. Concentrating and decision making became extremely difficult. There was also a decrease in communication with people in the family as well as among friends. The normal routine processes such as sleeping and eating were also affected as there was no sound sleep and loss of appetite was also present. These also contributed to general body and mind weakness. All these led to suicidal tendencies as there was a constant fear in the mind and also a very pessimistic approach to life. Thus given my experiences, I would also expect similar symptoms in a client reportedly suffering from depression and hypomania. He/she should exhibit lack of interest in routine work to begin with as this would be the first noticeable symptom in these individuals as things that were exiting to perform earlier on would not mean anything during times of depression. These could be noticed and reported by the family. Other signs that could be overlooked by family members such as difficulty in remembering and concentrating, weight loss due to appetite loss and other physical changes due to erratic sleeping patterns would also have to be studied. In some cases the person might exhibit irritability and fear. They might break down suddenly without any reason or could burst out in anger. They might speak to themselves assuming they are addressing some other person. They could show decreased interest in sexual activities and other enjoyments. They would not care for their physical appearance and changes in their personal hygiene could also be present. A feeling of low-self esteem and unworthiness generally induces suicidal thoughts and the person might have attempted to suicide in one or more instances or might constantly talk about their

A Critical Aaccount of a Philosopher's Educational Idea (John Dewey) Term Paper

A Critical Aaccount of a Philosopher's Educational Idea (John Dewey) And Their Usefulness to And Implications for the Bahamas - Term Paper Example This essay stresses that the contributions of John Dewey to the present education will always be felt. To him, education is as important to social life as reproduction and nutrition are important to physiological life. He viewed education as a necessity in life where a child is born knowing nothing only that it is born in a social group. According to John Dewey, all communication is educative and any individual who actively participates in communication learns something. For a society to continue existing, a teaching and learning process must be existing. An individual learns the way to respond to an event through participation in communication that involves common understanding. It has also been found earlier that living together is educative and this is especially in the experiences that the individual gains from the other members of the society. This paper makes a conclusion that the environment that surrounds a learning area has some influence in the learning process. This environment that interferes can be defined as the surrounding conditions that are related to the execution of the activity. Education can also guide, direct, or control an individual. The child knows no direction appertaining to the life customs of the society that the child has been born and will be brought up in. For the child to grow up in a way that is acceptable to the society some guidance is necessary and this guidance can only be acquired through education. Education is also important in areas such as growth, preparation of the future, conservation etc. Students in schools should also be given opportunities to play.

Pornography & violence Essay Example | Topics and Well Written Essays - 500 words

Pornography & violence - Essay Example Based on various studies conducted in both clinical and experimental settings, exposure to media specifically films showing sexually violent acts against women has substantially augmented the likelihood of aggression by men. This may be attributed to the fact that such scenes convey the message that women find force and aggression during sex rather pleasurable. (Donnerstein, 1986) In this regard, these pornographic materials exhibiting violence may exert significant influence in how men perceive and treat women. As the media is deemed to facilitate the â€Å"copy cat† effect, I reckon that male viewers of smut materials become inclined to think that performing violent acts on women is cool or even normal. Thus, they become less restrained in committing aggression towards women. In addition, with the advent of the internet, these explicit materials become easily accessible to billions of people despite the efforts undertaken by censor bodies and concerned citizens. The perception that women are willing participants in sexually violent acts as well as the accessibility of violent pornography are the primary factors that may be expected to bring about the rise in the number of reported cases of violence against women. These place the women in our society at great risk. In view of the above, I believe that the elimination of violent pornography would be a crucial step in reducing violence against women. To address this, cooperation between government bodies and local communities must be sought. For instance, public institutions should strengthen their battle against pornographers, who proliferate sexually violent materials. This may be done not only by focusing administrative efforts on small-time smut producers but more so on the big-time pornographers. These government bodies should aim to effectively implement censorship rules in regulating the media and severely punish those who are found guilty of violating such rules. Moreover, the

Bradford Protein Case Essay Example for Free

Bradford Protein Case Essay The appearance of blue color showed the present of protein in the BSA dilutions. The more diluted the solution was, the less blue it was. The R2 value of the standard curve of BSA dilution was obtained to be 0.9972, which is close to 1. The closer to 1 the R2 value was, the more accurate the linear portion was. The error percentage of each unknown was large: 25.9% for skim milk, 95% for soy sauce, and 64.7% for egg white. The vast difference between the theoretical protein concentration and experimental protein concentration of the unknowns showed that Bradford Protein Assay must have limitations. The Coomassie dye only interacts with certain amino acids such as: arginine, histidine, lysine, tyrosine, tryptophan and phenylalanine. However, each amino acid has different structure from each other; therefore the Coomassie dye will interact differently with each amino acid. The Coomassie dye molecules are bound to proteins by elctronstatic attraction enhanced by hydrophobic bonding (Tal et al. 1984). Besides the interaction between Coomassie dye and amino acids, some compounds can interfere the result of the Bradford assay such as: salt, fat, and detergent. Another factor that could influence on the Bradford assay is the protein sample must fall within the linear range of standard curve. Another possible explanation for the difference between theoretical protein concentration and experimental protein concentration is human factor. The bottom part of the cuvettes was not supposed to be touched by because that was a region in which the beam of light goes through. The absorbance values at 595 nm are part of the variable of the standard formula that was used to calculate the experimental protein concentration of the unknowns. Therefore, the adjustments in these absorbance values would effectively affect on the experiment protein concentration values. Pipetting could be another error source because it was difficult to pipette exactly 20 l Coomassie dye. Moreover, as recording the absorbance by using the spectrophotometer, different results were obtained within one sample. That means there were certain minor factors that influenced on the instrument. Bradford protein assay was used to determine protein concentration in several samples. Moreover, Bradford protein assay was not able to detect the presence of melamine in the food because the experimental protein concentration was obtained to be -0.005 mg/ml, which is invalid. Bradford protein assay didn’t interact with melamine even though it contains so many amino groups (Field and Field 2010). Melamine is not protein because it doesn’t have either carboxyl groups or functional groups, which are components of an amino acid. At high level, melamine can be toxic by combining with cyanuric acid to form insoluble crystals, which lead to the formation of kidney stones (Eufic, n.d.). Melamine amounts make the amount of protein look higher than they really are when tests that are used to detect nitrogen are used (Science Daily, 2009). Even though melamine has been notified to be toxic, there are still numbers of melamine-contaminated food in the market because the melamine t ests are way to expensive to apply on every single product and take to much time to proceed. In future, to test the accuracy of the Bradford protein assay, more trials will be conducted with different proteins such as: protein shake, chicken broth and 2% whole milk. Since the disability of detecting of the Bradford protein assay, some other methods should be conducted to see whether they could detect the presence of melamine in the food. The University of Minnesota’s BioTechnology Institute developed an enzyme that is used in Bio Scientific’s new MaxDiscoveryTM Melamine Test kit, which simplifies the detection of melamine contamination in food (World Health Organization, n.d.). The melamine deaminase enzyme is created to break one of the C-N bonds in melamine to release ammonia. Clearly, the Bradford Protein Assay still has some limitations to detect melamine in the food. Therefore, to provide safety food, a better and inexpensive protein method needs to be created. Reference: 1. Anjarie F., Jeffrey F. Melamine and cyanuric acid do not interfere with Bradford and Nyhydrin assays for protein determination. Food Chemistry 121 (2010): 912–917 2. Mosche T., Aaron S., Elizabeth N. 1984. Why does Coomassie Brilliant Blue R interact differently with different proteins?. Journal of Biological Chemistry 260(18): 9976-9980 3. European Food Information Council (EUFIC). N.D. Frequently Asked Questions. http://www.eufic.org/page/en/page/faq/faqid/what-is-melamine/ Accessed February 22, 2013. 4. Science Daily. 2009. Simple, Inexpensive Method to Detect Melamine Poison in Food. Last updated July 22, 2009. http://www.who.int/csr/media/faq/QAmelamine/en/index.html. Accessed February 22, 2013. 5. World Health Organization. N.D. Global Alert and Response (GAR). http://www.who.int/csr/media/faq/QAmelamine/en/index.html . Accessed February 22, 2013.